Clicks ClubCard, South Africa’s oldest retail loyalty programme, has achieved two wins and three highly commended honours across multiple categories – including AI, data analytics, gamification, and retail programme of the year – at the annual South African Loyalty Awards, highlighting its pre-eminence in the loyalty space.

The list of honours include:

Winner: Best Strategic Use of Data Analytics / CRM Applications

Winner: Best Use of AI to Improve Loyalty Experience

Highly commended: Best Use of Gamification of the Year

Highly commended: Best Programme of the Year: Retail

Highly commended: Best Long-Term Loyalty Programme of the Year: Open

The SA Loyalty Awards, now in its sixth year, celebrates loyalty excellence and innovation. As the industry’s most coveted awards, it is benchmarked against international standards and is judged by a host of local and international loyalty and customer relationship management professionals.

Launched in 1995, the Clicks ClubCard loyalty programme has 11,85 million active members that contribute to over 82% of all sales at Clicks. An active member is someone who has shopped at a Clicks store within the last 12 months.

“This is a huge achievement. We are delighted and humbled to be recognised as a leader across so many categories and are thankful to our customers for their continued loyal support. Clicks ClubCard is a much-loved hybrid loyalty programme that combines loyalty rewards with instant discounts. Our success is based on our commitment to offering customers consistent great value and convenience,” says Dr Mel van Rooy, Chief Marketing Officer at Clicks Group. 

“Based on our vast data set, we understand who our customer is and their shopping preferences, and therefore know what service or products to offer them. Through ClubCard, we reward customers cashback, discounts and promotional offers, but also for being loyal to us and our partners.”

In the past year alone, ClubCard has returned over R700 million in cashback to its members, a substantial contribution to consumers’ pockets. This benefit is further amplified by its partner contributions. For example, over the past 12 months, Clicks ClubCard members have purchased more than 1,1 billion litres of fuel through its Engen partnership.

“Looking ahead, we will be introducing exciting short-term loyalty collaborations designed to bring fresh and innovative offerings to our ClubCard members. We encourage customers to download the new Clicks app and update their details to take advantage of these exciting benefits and save even more,” concludes van Rooy.

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