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Massmart continues to tackle South Africa’s fastest-growing waste stream 

| Going green

Electronic waste (e-waste) remains South Africa’s fastest-growing waste stream, posing a pressing environmental challenge that is compounded by the limited number of safe disposal mechanisms available.

Massmart-owned Makro operates South Africa’s longest-running retailer-led e-waste recycling initiative, which continues to grow.

Since 2008, members of the public have been able to dispose of their unwanted electronics in e-waste collection bins at Makro stores, thereby diverting these products from landfill. The brand operates its e-waste recycling programme in partnership with the e-Waste Recycling Authority (ERA) and its custom-built 20ft collection bins enable the collection of electronics and appliances of all sizes.

Commenting on the continued growth and relevance of the initiative, Viratha Hariram, Senior Environmental Sustainability Manager at Massmart said, “e-Waste contains toxic components such as lead and mercury, so the improper disposal of these products poses a significant environmental risk. We are grateful to our customers who continue to embrace this initiative, and our programme has now collected more than 1,740 tonnes of e-waste since inception. In addition, we would also like to commend our partners who ensure the careful dismantling of these products, the recovery of valuable materials for reuse, and the safe disposal of hazardous substances to prevent harm to both people and the environment.”

Customers are reminded to also recycle smaller e-waste items such as power banks, batteries, chargers, cellphones and headphones which can remain in drawers for long periods after their lifespan. “Gather these, drop them off at one of our 19 collection bins at Makro stores nationwide and not only declutter your drawers but also have the peace of mind that they will be managed safely and responsibly. For more tips about e-waste, customers can also visit the e-Waste Recycling Authority (ERA) website,” Hariram concluded.

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