Sixty60 is the first online retailer in South Africa to introduce a Smart AI shopping assistant that is personalised to every user. Pixie - developed entirely in-house by ShopriteX - predicts what individual customers actually need, and when they need it.

This marks the latest step in Sixty60’s evolution - using AI to make the app faster to use, more personalised and ultimately simpler to complete your shopping.

Shopping that knows you

At its core, Pixie learns from how each customer shops. Based on individual purchase habits, restocking patterns and preferences, it surfaces only relevant product recommendations, making it easier to find and reorder the things customers buy regularly.

The Smart Basket feature presents product cards in a brand-new interface that lets users simply swipe to browse, swipe up to remove, or swipe down to add to their basket. This means that the days of searching and scrolling through endless product catalogues to find regulars or relevant products are limited.

Beyond a fresh user experience, Pixie presents customers with personalised offers based on what they actually buy, as well as relevant, rather than random, deals.

"This is the dawn of using the best of AI to make shopping simpler and more personalised for consumers. Pixie is like a little friend, assisting each customer quietly in the background, making shopping and saving effortless," says Neil Schreuder, Chief Strategy and Innovation Officer for the Shoprite Group.

“Shopping used to be something you did. But now, it’s something Pixie, your personalised shopping assistant, handles for you. It’s shopping, magically simplified.”

Home-grown technology, built for South African shoppers

Pixie was developed by a cross‑functional ShopriteX team of product designers, data scientists, machine learning engineers and software developers. Built on the same customer-focussed philosophy that created Sixty60, Pixie is local technology, developed by a South African team for South African shoppers.

Xtra Savings, the country's largest retail rewards programme, powers Pixie's personalisation engine that gets smarter with every shop. It is built on a foundation of privacy and trust, never compromising individual customer data.

Pixie launches in beta with Xtra Savings Plus members first. Future plans will see it becoming even more helpful – with conversational features that extend Pixie’s capabilities beyond just recommendations to automatically reordering household essentials or even planning weekly meals based on a customer's budget or what's in their pantry.

• Pixie’s experimental service will start rolling out to the Sixty60 app starting 9 April 2026.
  ShopriteX’s innovation team has built Pixie, a personalised AI shopping assistant for the Sixty60 app.
• Pixie uses AI to deliver, curate and prepare personalised baskets: intelligently suggesting product restocks, new products and deals based on customers’ shopping habits.
• The launch marks the next step in Sixty60's evolution as South Africa's largest on-demand grocery platform.

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