Rhodes Quality introduces its new Limited Edition Juice range, offering consumers a refreshing way to enjoy delicious, 100% fruit and vegetable juice, whether at home, at work, or on the move.
Each juice provides a convenient, on-the-go drink option that fits seamlessly into the busy lifestyles of consumers looking for something both tasty and naturally nourishing. The long-life 100% fruit juice category is worth R2.14-billion* per year, with 1L 100% fruit juices contributing the greatest share and fastest growth. The new Limited Edition Rhodes Quality 100% Juice range, launched in a convenient slimline pack, is set to invigorate, and drive category growth with exciting new flavour combinations.
The range features three exciting and distinctive flavours:
● Apple, Lemon & Ginger: A crisp blend of apple and lemon, combined with the zesty taste of ginger.
● Apple, Beetroot & Guava: A rich blend of apple, beetroot, and guava, offering a smooth and vibrant flavour.
● Pineapple, Carrot & Turmeric: A tropical inspired mix of pineapple, carrot, and turmeric, delivering a refreshing and bold taste.
Along with 3 new 100% juice flavours, to be launched this summer:
● Strawberry with Hibiscus: A delicate balance of tart strawberry and refreshing hibiscus, a must for holiday tables, gifting & celebrations
● Apple & Pineapple with Mint: Refreshing and crisp, mint adds a cooling twist to this tropical flavour for summer days
● Peach & Apricot: The flavour of iconic summer fruits, perfect chilled or in punches and cocktails for entertaining at family gatherings.
With unique flavour combinations, these 100% juices are delicious tasting and easy to enjoy, making them ideal for a wide range of consumption occasions – from breakfast tables to lunchboxes to on-the-go refreshment.
“Our Limited-Edition Juices offer consumers a delicious and convenient way to enjoy quality 100% fruit and vegetable juice,” says Maria Soares, Head of Marketing at RFG Foods. “These unique flavour combinations provide the quality and taste consumers expect from Rhodes Quality, while bringing something special to everyday moments.
