Let’s be honest - life in Mzansi can be a little rough sometimes. But the "Soft Life" isn’t just about luxury - it’s about those sweet, small moments that make everything feel lighter. First Choice Custard is made for exactly that – moments of joy, comfort, and connection. Now with a new recipe that’s smoother, creamier, and even more delicious, it’s the same comfort you love, just softer.
Whether you pour it, scoop it, or drink it straight from the pouch, every pack - from the 1kg and 500g resealable carton to the handy 200 ml - is made to help you Live Soft, Mzansi. Because in a world that keeps testing you, this is your permission to slow down and savour something good.
FIRST CHOICE
VANILLA FLAVOURED CUSTARD
Now the Soft Life Tastes Even Better!
Ekse, Mzansi - when things get rough, we know how to live
soft: no stress, just dish up the custard.
Rainy day? Serve it. Last-minute visitors? Add a smile and a
bowl. Need to impress the in-laws? Custard does the trick.
Our new recipe is extra smooth, extra delicious - your fast
track to comfort, flavour, and those lekker family moments.
Hot or cold, with malva, or just a spoon.
No rules - just soft.
Life gets hectic - we get it. That's why First Choice custard
comes in different sizes - for lunchbox treats, Sunday lunch
desserts, or feeding the whole crew.
Now that's soft life, Mzansi.
And it tastes like First Choice custard.
CONSUMER BENEFITS
THE QUALITY
A better product = more loyal customers.
South Africans of all ages enjoy UHT custard' and the new, improved taste of First Choice custard will bring shoppers coming back for more.
THE BRAND
First Choice is a household name and well-loved amongst consumers. Bring some instant credibility to your shelves, and some joy to consumers with a brand they love and trust.
THE CONVENIENCE
Custard is enjoyed by parents and families across income levels'. Our custard is available in multiple sizes, giving shoppers more flexibility. From single households to big families, there's a pack size for every budget and basket size.
THE NEW TASTE
We've reformulated our vanilla custard to make it even more delicious! Every drop is a thick and yummy escape into the Soft Life. It's the indulgence
Mzansi knows and loves, now even better.
THE VERSATILITY
There's a world of possibilities in a pack of vanilla custard. Trifles, festive desserts or just a bowl full of happiness, custard is the sweet treat that can be enjoyed how you like it. A spoonful of custard brings instant joy - whether it's a cold day, a bad day, or just pudding night. So, serve up superior quality with First Choice!
A CUSTARD THAT CARES ABOUT SUSTAINABILITY
First Choice is the brand of Woodlands Dairy.
Using renewable energy to power our production, our custard is produced with sustainability in mind every step of the way.
The packaging for our vanilla custard is better for the planet.
It's 100% recyclable and made from FSC® certified board, sourced from responsibly managed forests. The plant based closures on our 500g and 1kg packs are partly made from sugar cane, a truly renewable resource.
First Choice puts sustainability at the core of everything we do. We've aligned our strategies with the United Nations Sustainable Development Goals. For more information, take a look at our sustainability hub.
