Staycold International, a commercial refrigeration manufacturer based in Parys, Free State has just launched their photo competition called “Capture the Cool” at FRIGAIR 2025.

The competition encourages anyone who spots a Staycold cooler or freezer out in the trade, to take a photo and send to Staycold with a creative caption. The purpose is for Staycold to collect and showcase these photos in their showroom, for all to see the diverse areas where Staycold units are, and reward the most creative sender.

Staycold management decided to run this competition, as staff members always receive images from various clients ie Dealers, Bottlers or Corporates and even suppliers and family members when a Staycold unit is seen. Images are taken in different restaurants, supermarkets, garage shops, bars, university canteens, cricket stadiums, quick service restaurants etc across South Africa, and sent to their contact at Staycold. These different candid photos impress Staycold staff, so the competition was conceptualized to collect each one and create a collage. This will be displayed in the showroom, to further motivate the committed staff who manufacture the units in the factory, from when the steel arrives to when the cabinet is transported out to its new location.

Celebrity and renowned Chef Bertus Basson, Staycold’s Brand Ambassador was present at their stand at FRIGAIR and assisted with launching the competition. Different people took selfies with Chef Bertus standing next to a Staycold unit, either at their stand, another stand, or in the canteen at Gallagher Convention Centre and entries started being submitted.

The winner will win a trip for two to the Cape Winelands, to see more Staycold units in action in the culinary capital of South Africa. The prize also includes lunch at Chorus, Chef Bertus Basson’s fine dining restaurant located in Somerset West with views of the vineyards and False Bay. 

Sebastian Hills, Sales Director at Staycold commented: “We enjoy seeing our Staycold units out in the trade and how they are trusted with their lasting performance, to help run many businesses and contribute to their bottom line. There are many opportunities to enter, as we have hundreds of thousands of Staycold units in operation across multiple countries — from South Africa to Nigeria, UK, to Hong Kong to New Zealand. We look forward to receiving entries, which have already started coming in showing how Staycold’s are integrated into diverse and dynamic spaces throughout the country.”

Entries can be submitted via WhatsApp, email, or through the dedicated competition page on Staycold’s website. Submissions to include the sender’s full name, the location of the sighting, and a relevant caption. Entries will be judged on how creatively the unit is captured, including visual appeal, originality, and how effectively the Staycold product is showcased in its environment.

For more information on the competition, visit Staycold’s website or contact them on 056 819 8097 or visit their LinkedIn page or YouTube channel

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