As air fryers continue to gain traction in the South African market, retailers are seeing increased demand for compatible accessories, particularly disposable air fryer liners.

However, packaging across the category has created a merchandising challenge. Most liners are supplied in flat clam-shell packs intended for hook shelving. While suitable for hanging displays, these packs become almost invisible when stocked upright near air fryers or other high traffic locations —exactly where retailers want them to drive attachment sales.

Creative Cooking, a widely distributed local kitchenware brand, identified this issue across multiple store formats and developed a practical solution: a custom-designed cardboard counter display unit (CDU). The CDU holds the liner pack in a permanently forward-facing position, ensuring strong on-shelf visibility whether placed on a peg, shelf, side panel, or promotional feature.

The unit features the brand’s signature green colour, vertical side panels for quick identification, and a cut-away front that presents the product clearly from a distance. Key details such as size, shape, and pack count are highly visible, supporting quick shopper decision-making.

Importantly for retailers, the CDU has shown strong performance on gondola ends, side panels, and promotional islands. These high-traffic zones typically suffer when products cannot stand and face the customer. By solving this visibility issue, the Creative Cooking CDU enables more effective cross-merchandising with air fryers, boosting impulse purchasing and driving incremental sales.

Retailers report improved Sales throughput, cleaner displays, and reduced merchandising time thanks to the CDU’s ready-to-place format. As the air fryer category continues to grow, Creative Cooking’s solution offers a simple, effective way for stores to maximise both visibility and sales.

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