Statement by Ulrich Spaan, Managing Director, EHI Retail Institute 

Artificial intelligence is shaping retail more than ever before. According to the latest technology study conducted by EHI, 100% of CIOs see AI as the decisive trend for the future. AI will lead to profound changes in all areas of a retail organisation, from the automation of many internal processes to communication with end customers.

However, technology alone will not determine whether or not success is achieved. The stores of the future will become not only more digital. Above all, they will be more human. They are evolving into lively community spots where encounters, exchanges and experiences take centre stage.

At the same time, retail concepts will become more local and individual, and they will often be implemented in smaller spaces. Many stores will become social media spots, offering personalised services such as individual product designs, thereby combining digital intelligence with emotional connection. In many cases, classic store concepts will be complemented by offerings in the areas of sport, art or gastronomy.

Sustainability continues to be a central value. Examples include the use of recycled and environmentally friendly materials in shopfitting, the use of second-hand furniture and the provision of repair services to extend the life of products. In summary, the future of retail lies in striking a balance between technological innovation, social relevance and environmental responsibility.

Retail is change – that has always been the guiding principle of our industry. However, today’s world demands an unprecedented level of adaptability from retailers. Those who want to keep pace with the dynamics must invest in concepts, formats and technologies. Therefore, we are eagerly awaiting the solutions and innovations that EuroShop will offer to support companies on this journey.

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