The conscious consumer isn’t just a trend, they are the new market standard. With South Africa’s health and wellness sector projected to hit USD 42 billion by 2033, The Good Life Show (GLS) 2026 is the definitive platform to scale your brand. A Dual-Audience Powerhouse: Consumer Influence + Trade Scale

GLS 2026 is uniquely engineered to deliver both immediate brand influence and long-term trade volume:

The Consumer Launchpad: Engage directly with a high-value audience. Research shows 82% of African consumers now choose brands that reflect their personal values, with 77% willing to pay a premium for responsible brands. 

The B2B Trade Engine: Through our partnership with Ndarama Works, we move beyond "lead collecting" to "deal closing." Beyond extensive base of top South African and African retail and e-commerce buyers, our Hosted Buyer Programme connects you with 40+ verified global buyers from the from the USA, Asia, Europe, Middle East, and Africa, specifically seeking African innovation in:

• Plant-Based & Organic: A sector growing at 11.47% CAGR.
• Clean Beauty: Natural personal care is currently outpacing all conventional categories.
• Sustainable Agriculture: A market set to hit USD 1 trillion by 2030.

The Stage is Set

You will be in prestigious company, joining global authorities like Ecocert and IFOAM - Organics International, alongside our 2026 headliners in the Culinary Theatre:

• Conscious pioneer, Chef Chris Erasmus: A renowned culinary pioneer of South Africa’s farm-to-table movement, Chris serves as the Group Head Chef and food curator for Newmark Hotels. At his flagship, Terrarium, he translates a career-long mastery of hyper-seasonal, foraged ingredients into a "wild" dining experience that emphasises sustainability and regeneration.
• Chef T (Tolani Tayo-Osikoya): Global culinary powerhouse and creator of Diary of a Kitchen Lover, Chef T commands a massive digital reach of over 7.8 million followers. An award-winning chef, Jollof Master winner, and judge on Street Foodz Naija, she is a leading authority on African food culture. She champions "Better-for-You" living by reframing indigenous ingredients into modern, healthy, and low-waste recipes, directly supporting the mission for resilient and sustainable food systems.

The future of wellness isn’t just coming—it’s convening. GLS 2026 is where the world’s most influential buyers, culinary icons, and conscious consumers collide to define the next era of the market. If your brand is ready to lead the conversation and own the South African stage, you belong at the centre of the action. Secure your participation today.

BECOME AN EXHIBITOR

VIEW THE 2026 PROSPECTUS

29-31 May 2026​
Cape Town International Convention Centre 

18-20 September 2026​
Sandton Convention Centre, Johannesburg

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