Reflecting the evolving trends shaping today’s private label market, the Idea Supermarket at PLMA’s World of Private Label has been reimagined as PLMA’s World of Ideas.

With a new look, new location, and new name, the area emphasizes its global character and establishes itself as the centre where new ideas in private label come to life.

From leading product innovations presented by exhibitors to products launched in retail stores around the globe, and award-winning private label products, visitors can explore the full spectrum of private label development to get inspired, stay motivated, and remain ahead in a competitive market.

The World of Private Label International Trade Show, taking place on 19–20 May at the RAI Amsterdam Convention Centre, provides the ideal setting. Bringing together more than 32,000 trade professionals from 125 countries and over 3,200 exhibitors across food and non-food categories, the event confirms its global reach and industry importance. Located in the RAI Auditorium at the heart of the show, the World of Ideas features a modern layout, improved visitor flow, and multiple access points for an enhanced experience.

“Witnessing an ongoing growth of international participation and a shared desire for a more dynamic focus, PLMA wants to emphasize the area’s global character and establish it as the show’s centre for private label innovation. I believe the name World of Ideas captures it perfectly”, stated Jan van Lier, Managing Director Trade Shows at PLMA International Council.

Seminars and Workshops – 18 May

PLMA’s Trade Show Seminars and Workshops, programmed for 18 May, provide key insights into the market. Sessions include McKinsey’s presentation on their new “State of Grocery Retail Europe 2026” report and Spanish retailer Eroski sharing how its private label journey, powered by data and AI, has created a customer-centric strategy and is shaping the next evolution of product design. In addition, concurrent workshops include “Buyerology”, exploring the needs of buyers and suppliers with retail expert Karen Green, and an interactive session hosted by Art Frickus, who will examine how to transform sales into strategic partnerships.

These sessions are free to all registered attendees. Don’t miss out on this unique opportunity. Make sure to attend the 2026 World of Private Label in Amsterdam on 19-20 May, including the pre-show seminars on 18 May. Click here to register.

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