The recent Women in Franchise in Africa (WIFA) networking breakfast, proudly sponsored by Nedbank, brought together entrepreneurs, industry leaders, and aspiring franchisees to celebrate a year of meaningful progress and to chart an ambitious path forward for women in the sector.

The event highlighted WIFA’s 2025 achievements, including expanded mentorship initiatives, stronger professional networks, and a measurable increase in women’s leadership within the franchising ecosystem. Central to these successes is a collaborative approach designed to unlock sustainable growth and long-term value for women entrepreneurs, which is anchored by Nedbank’s role as a committed financial partner.

WIFA continues to play a critical role in supporting both prospective and established franchisees through early engagement and ongoing guidance. Its holistic model provides access to funding, alongside non-financial support such as training, mentorship, and market access – all of which ensure that women are equipped at every stage of their entrepreneurial journey. Through its close collaboration with Nedbank, WIFA delivers tailored franchising solutions that cater to diverse business models and growth ambitions.

Beyond funding: Nedbank’s commitment

Karen Keylock, National Retail Franchising Manager at Nedbank Commercial Banking, underscored the importance of partnership in building a thriving entrepreneurial ecosystem. 'WIFA represents the kind of collaborative platform that drives meaningful change,' she said. 'At Nedbank, we believe in being more than a bank: we are a financial partner that walks the journey with our clients. By working together, we can create an environment where women not only participate in the economy, but actively shape it.'

Keylock reaffirmed Nedbank’s purpose-led commitment to supporting WIFA and the broader entrepreneurial community through a combination of financial and non-financial resources: 'Our role extends beyond funding. We are here to provide guidance, mentorship, and access to opportunities, particularly during challenging times. True partnership means showing up consistently and investing in long-term success,' she said.

She also encouraged attendees to rethink the role of a banking partner and to leverage the support available to them. Highlighting the transformative potential of entrepreneurship, Keylock noted that women-led enterprises are a powerful driver of wealth creation across the continent.

Mentorship programme delivers impact

A highlight of the event was the graduation of participants from WIFA’s 9-month mentorship programme. Graduates shared powerful stories of transformation, citing improved financial management, stronger business planning capabilities, and enhanced leadership skills. Many emphasised the importance of clear strategic direction, understanding target markets, and building trusted advisory networks. The programme’s broader impact was also evident in its contribution to job creation and community development.

The breakfast also featured the presentation of WIFA’s 2025 impact report, which revealed that over 1 000 women participated in conferences and masterclasses during the year. The organisation recorded 205 programme registrations and 700 attendees, secured 6 corporate partnerships, and announced its expansion into Zimbabwe. Mentorship remained a cornerstone of WIFA’s work, with 37 mentees supported by 26 high-profile speakers and facilitators. Corporate partners, including Cash Converters, contributed to mentorship initiatives aimed at empowering female franchisees.

A shared vision for the future

Looking ahead, WIFA unveiled its vision for 2026, focused on scaling impact, advancing inclusive growth, and ensuring women play a defining role in shaping the franchising sector. The next mentorship cohort will introduce 2 tailored pathways: Nova, designed for aspiring franchisees; and Orion, aimed at existing business owners seeking to franchise their operations. The 5-month programmes will cover key areas including business strategy, compliance, marketing, real estate planning, financial management, and operations.

An advisory board comprising 3 influential women will further support the programme’s growth and strategic direction, reinforcing WIFA’s commitment to collaboration and continuous improvement.

In closing, Keylock reflected on the collective journey and the importance of action: 'Progress starts with taking that first step, even in the face of uncertainty. Through partnership and shared learning, we can build scalable businesses that create jobs, uplift communities, and drive inclusive economic growth,' she said.

As WIFA and Nedbank continue to work together, their shared vision remains clear: to empower women entrepreneurs with the tools, networks, and financial partnership needed to thrive and, in doing so, to shape the future of franchising in Africa.

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