Bizerba Southern Africa and Avocet Scales & Labels proudly announce their strategic partnership for distribution of Bizerba’s retail portfolio in the Sub-Saharan African region.

This is a collaboration which is bound to strengthen both companies’ presence in the region, by combining Bizerba's global expertise in connected retail solutions with Avocet's extensive local market knowledge, national footprint, and service capability — delivering scalable, future-ready retail technology to customers across the region.

A partnership designed for a changing retail landscape

Retailers across Southern Africa are increasingly adopting digital and connected solutions to improve efficiency, visibility, and customer experience. The partnership between Bizerba and Avocet was initiated in response to growing demand for advanced PC-based retail scales, AI-driven solutions such as object recognition, fraud prevention, ecommerce or instore ordering, real-time data architectures, and cloud-enabled software platforms — capabilities increasingly requested by leading retail groups, franchise operators and small retail stores alike.

"We started engaging with Bizerba as we were looking for a solution that brings together advanced hardware with cloud-based software and object recognition. Retailers are moving towards PC-based and connected scale solutions, and Bizerba's technology allowed us to address that shift with confidence." — Vincent Langlois, Avocet Scales & Labels

Through this collaboration, retailers gain access to modular weighing and labelling solutions, including linerless labelling with automatic cutting, operator authentication, and remote diagnostics just to name a few standard solutions — all backed by reliable local after-sales support.

Combining global innovation with strong local execution

Avocet's well-established presence, with 11 branches across South Africa and an extended Sub-Saharan distribution network, ensures that Bizerba's technology can be deployed and supported at scale.

"What stood out about Bizerba was the quality of both the equipment and the software platforms. This partnership enables us to offer our customers market-leading technology that is modular, future-proof, and supported locally — something that is critical in today's fast-moving retail environment." — Jim Pinder, Avocet Scales & Labels

By combining Bizerba's global product portfolio with Avocet's market intelligence, service infrastructure, ability to compete in a tough, price-driven market with dedicated customer service and proximity to customers, the partnership reduces total cost of ownership. It ensures faster response times, local stock availability, and dependable long-term support.

What this means for Bizerba — and for retailers

"When we started engaging with Avocet, it quickly became clear that there was strong alignment in values, market understanding, and long-term ambition. Avocet's national footprint, technical expertise, and deep relationships within the retail sector make them an ideal partner to bring Bizerba's connected retail and weighing solutions to market at scale. Together, we are well positioned to support retailers with technology that is both globally proven and locally supported," says Christian Schiess, Managing Director, Bizerba Southern Africa.

"From a global Bizerba perspective, the partnership with Avocet strongly aligns with our strategy of deepening our presence in key growth regions such as South Africa and the broader Southern African market. By combining global innovation with strong local execution, we are able to serve regional customers with greater responsiveness and relevance." — Ante Todoric, Managing Director Business Unit Retail, Bizerba.

For retailers, the collaboration provides confidence to adopt advanced, connected retail technologies at scale — without the risk often associated with complex digital transformation. This partnership ensures access to internationally proven technology alongside reliable local support as retailers adapt to changing consumer expectations and operational demands.

Looking ahead

Both organisations see strong potential in connected, centrally managed retail solutions that enable consistent operations across large and diverse store networks — without the need for regionally fragmented systems. The goal is a fast, reliable, centrally managed retail environment that scales across the region.

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