As Cape Town’s firefighting teams continue their relentless battle against a raging wildfire, Pick n Pay has stepped in to support the courageous men and women on the frontlines – delivering food, energy drink and other suppliers, and facilitating the delivery of customer donations, as they continue their courageous efforts following the long weekend.

“The firefighters and all those involved have worked tirelessly during the long weekend to put out the blaze while keeping residents safe. It is incredible to see our store staff and customers react quickly to support,” says Anwar Mooideen, CSI Manager: Western Cape for Pick n Pay.

The wildfire, which broke out on Friday, has swept through Boyes Drive, Kalk Bay, Fish Hoek, Muizenberg, and Lakeside, fanned by strong winds. Intensifying winds on Monday pushed the flames towards Stonehurst and above the naval base. It continued to burn through the Tokai and Silvermine sections of Table Mountain National Park, spreading to suburbs including Tokai, Zwaanswyk, Noordhoek, and Clovelly. In Noordhoek, nearly 200 households — including 48 frail care residents — were safely evacuated. The fire remains uncontained as of this morning, but light rain over parts of the affected area is expected to bring some much-needed relief and support firefighting efforts today.

As firefighters work around the clock in tough and dangerous conditions, Pick n Pay teams have mobilised to provide vital refreshments. Over the weekend, Pick n Pay has donated fruit, Energades, energy bars, and sandwiches. On Monday, this support continued with another 220 sandwiches and more supplies, plus a hearty dinner of 250 Spaghetti Bolognese meals to the Lakeside Fire Station. More meals are being delivered today.

“The amazing deli team at our Constantia store ensured we could cook, package and deliver a hearty dinner for our fire heroes in record time. We were told that those on the fire frontlines are so focused on the work at hand to contain the blaze that they forget about how hungry they are when coming off a 12-hour shift, and having a hearty meal ready for them is so welcomed,” says Mooideen

Pick n Pay customers have also played a crucial role in this response, donating essential items via Pick n Pay asap! with hundreds of care parcels already delivered to the Lakeside fire station. “Last night, we also took four trolleys full of donations from our Constantia store, which was an incredible display of community spirit amongst customers,” he added.

“We salute every firefighter for their bravery and tireless service over these few days. We’re proud to play our part along with our customers to get essentials directly into their hands during this emergency,” says Vaughan Pierce, Executive: Environmental, Social, and Governance (ESG) at Pick n Pay.

How you can help:

Customers can continue donating via Pick n Pay asap! by setting the delivery address to Pick n Pay Steenberg Village, adding ‘donation’ in the delivery notes, and using the promo code TOKAIHELP for free delivery.

Donation trolleys are also available in Western Cape stores.

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