Pick n Pay Hypermarket is partnering with Feed the Nation in a drive to collect over one million packets of soup for vulnerable communities this winter, a time when donations slow down for many beneficiaries in South Africa.

The Pick n Pay Hypermarket Soup for SA initiative launched across all Hypermarkets nationwide and encourages customers to donate a packet of soup costing just R5.

Seventy-five percent of the donated soup will be distributed to 2,675 Pick n Pay School Club-registered primary schools while the remaining soup will be allocated to local civil society organisations surrounding each Hypermarket. The primary schools run feeding schemes for learners, who often rely on these meals as their main source of nutrition.

Customers can purchase any quantity of soup packets, swipe their Smart Shopper card, and donate the packets at the designated vehicle trailer parked near the store entrance before 29 June. As an incentive for customers, 21 winners will be selected to win a trailer (one from each hypermarket).

“As winter sets in and temperatures drop, more feeding schemes seek to prepare soup for those in need, placing increased strain on food supplies and heightening the need for food support. Feed the Nation has always stood alongside Pick n Pay customers and partners to help meet this increased demand.

This year, we’re rallying our customers to once again support us in providing essential nutrition to those who need it most. Every contribution, no matter how small, can bring some relief through a warm, nourishing meal,” said Deirdre Mullins, National CSI Manager at Pick n Pay, supporting Feed the Nation Foundation.

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