As South Africans prepare to commemorate Mandela Day, Massmart is using the moment to reaffirm a commitment that extends well beyond one day of giving.

Through its long-standing relationship with FoodForward SA, Massmart has supported national hunger alleviation efforts for more than 15 years, helping make quality food available to vulnerable communities across the country.

This Mandela Day, Massmart will donate nearly 20 tonnes of maize meal to FoodForward SA, taking its total contribution to more than 1,300 tonnes of food that has been donated nationally through FoodForward SA’s network of beneficiary organisations. In addition, Massmart employees in Johannesburg, Durban and Cape Town will participate in Food Forward SA's food packing event on 17 July in support of Mandela Day.

Commenting on Massmart’s continued support for this initiative, Massmart’s Senior Manager for Sustainability, Viratha Hariram said, “Food insecurity remains one of South Africa’s most urgent social challenges. Through our long-standing partnership with FoodForward SA, we are able to support a proven redistribution model that reaches communities across the country.”

Commenting on behalf of FoodForward SA, Andy Du Plessis, FoodForward SA Managing Director said, “Mandela Day is a call to action that Nelson Mandela left with all of us: to dedicate 67 minutes of our time serving humanity. At FoodForward SA, we'll answer that call in the way we know best - by bringing together our sponsors, partners, supporters, and volunteers to sort and pack nutritious food for communities experiencing hunger during the cold winter months.”

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