Massmart powered by Walmart is keenly focused on bringing customers great products from around the world, at the best possible prices. Ahead of the release of this year’s festive liquor catalogue, Makro has launched its exclusive Jack Daniels Privé Single Barrel Select 2024 Collection.

The collection consists of three distinctive whiskeys which have been uniquely crafted for Makro customers, with the added personal touch of Makro Spirits Buyer Kristin Dry, following her visit to the Jack Daniels Distillery in Lynchburg, Tennessee earlier this year. During the visit, Kristin personally selected the taste profiles for this limited-edition collection which has tasting notes comparable to malt whiskey, Irish whiskey, blended whiskey and Bourbon.

Commenting on the local relevance of the collection, Kristin says “South African consumers are primarily driven by brand familiarity. As a buyer, I love opportunities to partner with the distilleries of these leading brands, to develop unique exclusive blends for our customers. When Jack Daniels suggested this project, I couldn’t wait to meet with their distillery experts in Tennessee.”

Less than 1% of the whiskey produced by Jack Daniels receives the Single Barrel Select distinction, and so we are incredibly grateful that they invited Makro to partner in developing such a rare collection. The barrels in which the whiskey matures typically come from the upper floors of the aging house where they are exposed to higher changes in temperature, which result in the whiskeys having a deeper amber colour and more variable flavour.

This variability in flavour enabled Kristin and the Jack Daniels whiskey makers to curate the distinct taste profiles namely, ‘Flavourful and Balanced,’ ‘Sweet and Forward’ and ‘Full Bodied and Robust.’

Jack Daniels Privé Single Barrel Select 2024 collection is available in-store and online at Makro.co.za for R679 per bottle. As an added bonus, the first 200 customers to purchase the full Privé Single Barrel Select 2024 Collection will receive a free Jack Daniels limited-edition wooden bottle glorifier to showcase the collection in their homes.

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