Source: Drinks Stuff SA

Hoorah! Introducing South Africa’s first locally manufactured Eco-Flat wine bottle – made from over 25% recycled PET and fully recyclable.

This lightweight, flat, and shatterproof design is now being manufactured in Cape Town through Safripol’s partnership with Polyoak Packaging and Packamama, the original UK creators of the format.

Features

• 750ml screw top bottleneck
• Safe – no glass breakage
• Unique flat shape (H 313 x W 91 x D 42 mm)
• Larger front-facing impression than glass bottle
• Fits more bottles per shelf
• Made from 25% recycled material (PET)
• Colours include dead leaf green and colourless
• Available with a range of closures
• Fits elegant 30H60 Novatwist plastic closure for easy recycling

Benefits

• Lightweight at only 63g versus 400g glass bottle
• Over 80% lighter than glass
• Shape enables more per pallet:
  • UK pallet = 1200 bottles
  • Euro pallet = 1152 bottles
• Approximately 40% more space efficient per pallet than glass
• Case dimensions:
  • 6’s (L 190 x W 143 x H 326 mm)
  • 12’s (L 281 x W 188 x H 326 mm)
• Reduced carbon emissions

Applications

• 100% recyclable – approved by EU
• Suitable for all still wines
• Oxygen barrier possible for 18+ months shelf life
• BPA Free
• Odour free
• Inert – does not react to wine
• Complies with Regulations 10/2011 and USA FDA Code of Federal Regulations (CFR21)
• Ideal for:
  • Outdoor events
  • Hiking
  • Picnics
  • Online shopping delivery
  • In-flight service (fits aircraft trolleys)
• 70% of SA middle-class consumers, millennials, and women surveyed are likely to purchase
• Proven success in other markets.

Lightweight and logistically friendly

On its website, Packamama cites independent research noting that glass bottles are “the single largest contributor to a wine’s carbon footprint because of their weight in transport and the energy required to produce, move, and recycle them.”  Further, it claims, the CO₂ savings from switching from glass bottles to recycled PET bottles simply cannot be matched by lightweighting a glass bottle.

An additional benefit to these transparent, recyclable, food-safe, BPA-free bottles, says Packamama, is that they offer a wine shelf life of 19 to 21 months.

Surely, some will never consider anything other than a hefty glass bottle to house their precious wine but the overall market is huge and it won’t take a massive market share to make eco-flat recycled PET bottles a viable packaging option.

Packamama puts it this way: “The future is flat. We didn’t reinvent the wine bottle because we could. We did it because we had to.

“Why? Because climate crisis is the greatest existential threat we’re facing as a species and it impacts the wine industry more than most other industries. Change is needed. Our industry needs it. Our planet needs it. And your business needs it.

“Change is at the heart of what we do, and we believe that by working together, we can change all our futures for the better.”

Contact: Polyoak: Roger Kerr
Phone: 082 871 3645 / 021 710 9200
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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