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Unlocking eCommerce Success: A multi-pronged strategy to stay competitive and relevant

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As eCommerce competition continues to grow amongst local and international players, one key way that retailers can aim to differentiate themselves is through a multi-pronged retail strategy emphasising express fulfilment.

According to Statista, South Africa’s online grocery delivery sector (also known as on-demand delivery) is expected to reach R25.1 billion in 2025, with a number of retailers already reporting strong growth in their on-demand operations.

In this context, retailers who do not yet have on-demand capabilities are needing to find ways to build these capabilities, while existing on-demand players are extending their lead, increasing their number of customer touchpoints and delivering to customers in a matter of minutes. Investing in an express delivery proposition typically involves a significant financial commitment which often includes the development of capabilities in technology, store operations, last-mile, customer support as well as data and analytics. However, there are more accessible and cost-effective options available for retailers, allowing them to focus on their core business while simultaneously accelerating their omnichannel offering.

OneCart’s turnkey eCommerce solutions offer retailers the opportunity to design bespoke, rapid fulfilment eCommerce capabilities that can see them offering these to customers within as little as 12 weeks. Whether opting for the service provider’s comprehensive end-to-end solution or selecting specific services to align with their overall strategy, retailers can benefit from Walmart-owned software, highly trained shoppers, customer service support, data analytics, and access to a national fleet of drivers, resulting in substantial cost savings and efficiency gains.

Retailers also have the option to leverage OneCart’s Marketplace, by far the fastest and most cost-effective way for retailers to begin selling products from their own brick-and-mortar locations to customers across the country. This cost-effective model means retailers only pay commission on merchandise sold, with no setup, integration, or hidden costs. When enquiring about the commission level that retailers could expect to pay, we were surprised to learn that this was a fraction of the amount that was currently being charged by the country’s largest fast-food marketplaces. In addition, existing merchants have already realised up to 180% online sales growth within the first 3 months of trading on the platform.

By utilising OneCart’s solutions, retailers can not only reduce their costs, but also enhance their competitive edge, providing fast, personalised delivery services that meet the demands of today’s omnichannel consumers.

For more information on how OneCart can help your business harness the power of an efficient on-demand strategy, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

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