Despite a slowdown in inflation that allowed the South African Reserve Bank to cut interest rates by a cumulative 75 basis points between last August and January, many households continue to face prolonged financial strain.

Economic uncertainty remains high, with South Africa, like other emerging markets, vulnerable to rising geopolitical tensions and trade disruptions that could drive inflation back up and further erode disposable income, particularly for lower-income and vulnerable communities.

Compounding these challenges, sluggish economic growth and persistently high unemployment place additional pressure on a limited pool of taxpayers who contribute significantly to government revenue. In such a tough financial climate, every saving counts, making programmes like SPAR Rewards a valuable tool in helping consumers stretch their budgets while still enjoying quality essentials.

Shoppers are likely to be more discerning than ever in their buying patterns as they navigate rising living costs. Consumer confidence has fallen to the weakest level in two years in the first quarter of 2025, according to the latest FNB/Bureau for Economic Research survey. Sentiment declined across all income groups, with the biggest drop among high-income households earning more than R20,000 a month.

In this economic climate, the SPAR Rewards loyalty programme provides a critical lifeline, offering real savings that help ease financial pressure. By simply swiping their SPAR Rewards card, shoppers can unlock exclusive discounts, special offers, and competitions making it easier to save while still getting more value on their everyday purchases.

A shining example of how SPAR Rewards continues to bring real benefit and joy to its customers is the current “Win a Car” campaign running from 22 April to 22 June 2025. Through this initiative (that has been running for 25 years), shoppers who used their SPAR Rewards cards stand a chance to win one of several brand-new cars - a life-changing prize, especially in communities where mobility can open doors to employment, education, and new opportunities. The campaign not only celebrates customer loyalty but also gives South Africans a reason to dream big again, proving that rewards can be both practical and inspiring.

According to the Truth and BrandMapp SA Loyalty Landscape Whitepaper, the use of loyalty programmes has grown from 67% in 2015 to 76% by 2023-24. More importantly, more consumers say these programmes directly influence their choice of brands, particularly in grocery retail and fuel purchases.

“At SPAR, we understand that every cent matters. That is why SPAR Rewards is designed to provide instant, meaningful savings on essential grocery and household items. Unlike traditional points-based loyalty programmes that accumulate over time, SPAR Rewards offers immediate discounts and exclusive deals, helping customers on their most frequent purchases,” said Mpudi Maubane National PR, Communications & Sponsorships Manager at The SPAR Group

With a wide range of discounts on everyday essentials, SPAR Rewards ensures that shoppers stretch their budget without compromising on the quality and freshness long associated with the SPAR brand.

Loyalty programmes are more than just an incentive - they are a powerful tool for customer engagement, retention, and long-term growth. In today’s economic climate, retailers that provide real value to their customers gain a competitive edge. As more South Africans turn to loyalty benefits to maximise their savings, SPAR Rewards remains committed to evolving with changing shopping habits, ensuring consumers get the best value every time they shop.

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