BRC responds to Nielsen's decision to exit SA
Source: BizCommunity
The Broadcast Research Council of South Africa (BRC) is leading a managed transition of the country’s television audience measurement service following Nielsen's intention to exit the South African market within the next 12 months.
The BRC is engaging with Nielsen to secure continuity of data during the handover period.
The BRC confirms the following:
- A new service provider has been identified, and formal appointment processes are being finalised. Details will be announced within two weeks.
- Full deployment of the new system will take approximately 15 to 18 months. Interim measures are being prepared to ensure continuity of data.
- Recent independent audits of the current Television Audience Measurement (TAM) service identified areas requiring improvement. The BRC is addressing these within the transition plan to ensure that the new service delivers more robust, transparent, and future-ready data.
All official updates on the transition will be communicated directly by the BRC, which is in ongoing discussions with broadcasters, agencies, advertisers, and regulators.
The BRC remains confident that the transition now underway will strengthen South Africa’s audience measurement system, safeguard industry needs, and deliver a world-class, future-proof solution.
Fuels Industry Association of South Africa welcom…
The Fuels Industry Association of South Africa has welcomed the judgment handed down by the Supreme Court of Appeal (SCA) on 12 January 2026 in Kasselman N.O. and Others v South African National Roads Agency Limited and Others.
Promotions at a tipping point in South African FM…
After several years of inflationary pressure and intense competition, the South African consumer goods retail sector is approaching a tipping point: value remains essential, but retailers’ and manufacturers’ ability to provide ‘always-on’ promotions…
NAN Special Pro HA infant formula recall: Parents…
By: Mthobisi Nozulela - IOL
The National Consumer Commission (NCC) has announced the recall of a batch of NAN Special Pro HA infant formula due to safety concerns.
Cash and ATMs set for a major reset in South Afri…
South Africa’s Reserve Bank is preparing a sweeping redesign of the country’s cash ecosystem, signalling the most far-reaching changes in decades. The plan includes setting up a central cash-management entity, converting existing ATMs into white-lab…
How SPAR promotes sustainable conservation by sav…
SPAR Group is strengthening its commitment to sustainable conservation through its annual SPAR Rhino Firelighter initiative – a campaign aimed at protecting and rehabilitating South Africa’s endangered rhino population. Now in its third year, the in…