Pick n Pay gears up for black Friday
Black Friday continues to gain momentum in South Africa, with many customers eagerly awaiting Black Friday deals on 29 November 2019. This year is certainly no different, with customers looking to make the most of their year-end purchases.
Pick n Pay says that they’ve been preparing for months to bring customers bigger and better Black Friday deals on the items they most want this year.
Last year the retailer launched exclusive weekly online deals throughout November leading up to Black Friday when they then ran new deals in store and online throughout the weekend. It also launched its hyper-only Black Friday the Wednesday before Black Friday for customers to get their favourite electronics and appliances early.
John Bradshaw, retail executive: marketing at Pick n Pay, says that to deliver a successful Black Friday shopping experience, they begin planning immediately after Black Friday. “We need to gauge what deals customers loved and how we can improve them still further.”
Pick n Pay insight showed that pantry items were most popular last Black Friday, closely followed by televisions and beer.
“Many customers used Black Friday deals as an opportunity to refill their pantries, especially ahead of the Christmas period. Popular items included long-life milk, sugar, coffee, rice washing power and toilet paper.”
He adds, tennis biscuits were also a favourite. “Last year we sold enough Bakers original Tennis biscuits to make about 1,640,000 peppermint crisp tarts.”
“Customers have two priorities on Black Friday: they want to stock up on basic food items, but they also want to spoil themselves. We believe we’ve secured great deals this year to deliver just that for Black Friday. Our supermarkets will have deals on everyday items while our Hypermarkets will also offer great deals on a range of appliances and electronics. We’ve been working with our suppliers for months now to ensure all stores and online have the right stock available, at the right prices, in the right quantities,” says Bradshaw.
To deliver the smoothest customer experience, Bradshaw says they’ll increase their staffing complement in stores to manage deliveries, assist customers on the floor, and ensure that every till point is open to minimise queue times. The PnP online shop team and technology systems have also been bolstered to manage Black Friday online orders as many customers turn to online shopping for convenience.
Pick n Pay ran a Black Friday Trial Run at the end of September to test their systems and supply chain delivery. “Customers loved it, and it provided valuable insight into how we can ensure our Black Friday deals and in-store experience is even better for customers this year.”
With Black Friday a month away, Bradshaw says customers can expect similar Black Friday opportunities to last year to get their favourite items. “We are excited to run our Black November weekly online deals once again. Launching on Monday 4 November, online customers in Cape Town and Johannesburg can expect discounts of up to 50% across various categories on Pick n Pay’s online shop,” says Bradshaw.
Customers can sign up for alerts and be the first to find out about Pick n Pay’s Black Friday 2019 deals: https://www.pnp.co.za/blackfriday-signup