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Connecting the business of retail since 1955

About Supermarket & Retailer

Supermarket & Retailer is South Africa’s leading business-to-business media platform for the supermarket and retail industry. Founded in 1955 as General Dealer magazine, we’ve built a proud legacy of delivering trusted, insightful, and relevant retail content for seven decades.

Our experienced editorial team produces in-depth features, industry news, and practical insights that keep retailers, suppliers, and service providers connected and informed. From technology and logistics to equipment, products, and consumer trends — we cover every facet of the retail landscape.

Always evolving with the industry, Supermarket & Retailer went fully digital in 2016, with our final print edition published in 2019. Our website is updated almost daily with fresh content, product launches, and an extensive Equipment & Services Buyers Guide — a track record unmatched in South African retail media.

We’re passionate about delivering content that engages our readers and provides real value to our advertisers. As a result, Supermarket & Retailer remains a respected, high-performing platform where information, innovation, and industry meet.

Who we are today

Fast forward to today... We're now a specialised media group, which focuses on fast moving consumer goods, retailers, wholesalers and suppliers.

We help our readers explore new store formats (hybrids, supermarket/fuel retailer collaborations etc.), embrace new technologies (online, mobile, social networking), and improve the efficiency of the entire operation – from supplier, distribution centre, store shelf to customer basket. All the while, facing new threats both locally and abroad.


What we do

We bring retailers and wholesalers the latest industry news, store formats, category reports, merchandising and promotion ideas, operating efficiencies, international trends and lessons in our monthly publication, Supermarket & Retailer. Plus there's our annual Equipment & Services Buyers Guide – the handbook for every new and expanding store.

Our reach is not limited to South African borders and we're presently growing our database of readers in other African countries.

We've also added a full range of digital media to our bouquet of media platforms and products:

  • Our website receives around 8 500 visits from 6 500 unique visitors per month
  • Equipment & Services Buyers Guide online version
  • New Product Mobi Site (m.supermarket.co.za), with
  • New Product Alerts being sent out to 10 000 decision makers (Jan 2013)
  • Updates: our weekly newsletter full of industry news for retailers and suppliers
  • Promo Email: an opportunity to broadcast news and upcoming events to over 8 651 retail and supplier decision makers (April 2013)
  • Plus a strong presence on Twitter (@supermarketmag) and most recently, Pinterest (Supermarket Space)
How you can get involved?
  • Advertise with us to get your brand proposition message across the entire retail spectrum.
  • Ask our trade ad experts for ad ideas that will positively boost your brand's success.

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