The largest integrated poultry producers in South Africa. Our key activities are animal feed pre-mixes, broiler genetics, sale of day-old chicks and production and distribution of a variety of fresh, frozen and value added chicken products. 

Goldi

This processing facility is located in Standerton (Mpumalanga). It has its own breeding and hatching operation and processing capacity of approximately 2.0 million broilers per week and makes use of a large number of contract growers to rear birds for slaughter. Various well-known brands such as Festive, Goldi and SupaStar are marketed and distributed into the wholesale and retail sectors. Products are supplied to the QSR industry most notably, Spur, Hungry Lion, KFC, Nando’s and the Famous Brands group (Wimpy, Steers). Meadow Feeds’ operations, situated in Delmas and Standerton, supply feed to this integrated broiler operation. Goldi as the largest employer in Standerton has close links with the community it serves, and is proud to put great South African chicken on the plates of customers every day.

Festive

This processing facility is located in Olifantsfontein (Gauteng). It has its own breeding and hatching operation and processing capacity of approximately 2.2 million broilers per week making use of a large number of contract growers to rear birds for slaughter. Various well-known brands such as Festive, Goldi and SupaStar are marketed and distributed into the wholesale and retail sectors. Products are supplied to the QSR industry, most notably, Spur, Hungry Lion, KFC, Nando’s and the Famous Brands Group (Wimpy, Steers). Meadow Feeds’ operations, situated in Randfontein and Delmas, supply feed to this integrated broiler operation.

County Fair

This processing facility, located in Agter-Paarl (Western Cape), is a fully integrated broiler producer with processing capacity of approximately 1.7 million broilers per week, including the broilers supplied by Tydstroom on a contract grower agreement. The abattoir supplies birds to a fresh and frozen further processing facility in Epping Industria, Cape Town. A wide range of products are marketed under the County Fair brand. The day-old chicks hatched and placed on County Fair’s grow-out farms are supplied by its in-house breeding operations. Meadow Feeds, situated in Paarl, supplies all the poultry feed requirements.

Mountain Valley

This processing facility, situated in Camperdown (KwaZulu-Natal), provides Astral with a strategic fresh processing presence in KwaZulu-Natal, processing 0.2 million broilers per week. Meadow Feeds, situated in Pietermaritzburg, supplies feed to Mountain Valley. Mountain Valley has an important role to play within the local community, contributing to job creation and employment in KwaZulu-Natal, and is proud to deliver first-choice quality products to the local consumers in the region.

Early Bird Farm

The Earlybird story began in 1968 as a small farming operation in Standerton, driven by a vision to provide South African families with high-quality, affordable poultry while uplifting surrounding communities. This humble beginning laid the foundation for Astral Foods, one of southern Africa’s leading integrated poultry producers, featuring brands like Goldi Chicken and County Fair.

Now, building on this rich heritage, Earlybird is stepping out as a premium standalone brand within the Astral Foods stable, offering superior quality lifestyle food products. Their new range includes Superior Southern Style Crumbed Chicken in thighs or strips, pre-cooked and perfect for oven baking or air frying, designed for modern consumers who value both convenience and quality in their meals.