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Let them eat bread!

There has been a flood of opinions as to what the ‘new normal’ is going to look like. What to get ready for, what to do to be ahead of the curve.We are being bombarded with so much information. Everyone is selling the next solution. The question is, “What is the perfect decision?” As much as we want it to be an exact science, Aki Kalliatakisexplains the human factor and how to capitalise on problem solving with a switch of mind-set rather than money thrown at a problem – with the upside of happy customers.
There is nothing quite like the smell of freshly baked bread. And a luscious selection of sweet treats and savoury delights on display has led many a budget- conscious shopper astray from their neatly planned grocery list. But what exactly is happening in bakery in the current climate? Has customer behaviour and demand changed?
Health, and affordability, is top of everyone’s mind when choosing food, and baked goods are no exception.

However, this category has the benefit of including both affordable staples and comfort food, and so bakery continues to grow! Marguerite Saunders has looked at all angles in the supermarket bakery.\


GG Alcock reports on bakery in the kasi sector (informal market). This is part of the series Excavating Silence. Here is an extract from the story Let them eat bread...

By 3am the first vetkoek are frying into a delicious golden brown, and the crowds startpassing by. Downtown Jo’burg is a frenetic mix of slums, corporate head offices of banks, and government buildings – the first and third worlds slammed together in a heaving uncomfortable mess, the rich resenting the poor, the poor aspiring for just a tiny fraction of what the rich have. More than half a million commuters stream to and from Park Station daily and many stop at Mbandze’s table top. His hands moving in a blur, Mbandze grabs handfuls of dough and expertly rolls each into a perfectly round and identically sized lump and drops them into the boiling hot cooking

The insights that GG brings to this sector of the market are invaluable. The scope of this market is astounding. Informal, untapped and growing exponentially.

When speaking to Retailers, Manufacturers and Vendors about out-of-stocks, there is one issue that is almost guaranteed to come up – The Distribution Centre (DC). Chris du Preez writes that It would seem as if the DC gets blamed for almost all ‘out-of-stocks’, and that any discussion of out-of-stocks is therefore of little or no value, until such time as the DC solves its out-of-stock problem. But is this really true?

In his article Online merchants: Check your T&Cs before they bite, Dr Howard Rybko, CDO at Syncrony Digital, says that Terms and Conditions DO apply. Many online merchants think T&C’s are a chore. They palm the job off to some sucker in their team, which leads to a last minute find & replace of some pinched T&Cs or else a kick down the road to a legal person somebody knows. Either choice carries too much risk for his liking. If you want to limit some potential unexpected costs, this article is a must read.

CASE CLOSED
Energy Saving Solutions

Glacier Door Systems has introduced the Air Shield (‘Close the Case’) Glass Door retrofit solution for refrigerated supermarket display cases, as well as the Eco Leaf Replacement Glass Door for existing glass door freezer rooms and glass door freezer display cabinets. Both solutions guarantee energy-savings in an ever-increasing energy cost environment.

Part of the well-established Universal Industries Group, Glacier has 26 years’ experience and are acknowledged industry leaders in refrigeration door technology. Innovative and forward-thinking, the company is built on cutting-edge technology, technical expertise and a customer-centric approach.

The value benefit

  • High-quality locally manufactured solutions featuring the latest energy- saving technology.

  • Demonstrated good pay back periods can be expected.

  • Customised solutions to suit your store.
  • ISO 9001 accredited factory.
  • Safety toughened glass in accordance with SABS/SANS certification.
  • Flexible installation timing to offset any customer disruption.
  • Financing options available.

Air Shield Glass Doors

Features and Benefits

  • Double glazed glass doors with Argon gas fill for superior insulation.
  • Glass durability and clarity with torsion bar for positive closing.
  • Glass door heating option for high humidity environments.
  • Glass doors available with hold open brackets and LED lighting options.
  • Flex modelling means glass panels are customised to fit existing cabinets and are tailored to suit each store’s specific environment.

Feature Option

Why your finance executive is probably wrong

Aki Kalliatakis

Right up front, let me tell you I love science, I love fascinating explanations of what I see around me, and logical arguments that make things so clear for us. I love how engineers use science to build and create the most incredible things that make our lives so amazing, from the tiniest microorganisms to massive power stations and even remarkable structures in space as we explore other planets. And in a business context, it’s good that we have ways of scientifically organising things and writing algorithms so we don’t end up disorganised chaos in logistics, nor be forced to perform awful boring tasks to take care of customers. In theory, economics and its various laws work beautifully, and finance people have wonderful
models that we have to use to make sure that we manage and measure financial success and efficiency properly. They assume that in every business interaction there is perfect information
and perfect trust. Except, when it comes to human beings, like staff and customers, it doesn’t work. That’s not the reality. That’s why finance and operations and IT people hate marketing and sales people. It would be great if everything in the world was logical, rational and predictable. But it isn’t.
In military campaigns, being logical and efficient is useless – because it makes us predictable, and if you are predictable you do exactly what the enemy expects. You've just lost the war.
But when it comes to people, it’s also true that we can’t be logical and consistent, because that’s not how we evolved over thousands of years. If we had to stop and think every danger through

logically, basically we would end up dead. There was almost always not enough information to make a perfect decision, so instincts caused us to make speedy, reliable, straightforward and non-disastrous decisions.

If you saw a long green shiny thing, you had to react immediately, or the green mamba might kill you. On my way back from doing the school run this morning, I saw a whole bunch of runners, walkers and cyclists exercising on the main road in our suburb. It doesn’t make logical sense: there’s a ton of traffic and exhaust fumes, the pavements are all broken so most of them are on the road, literally in danger of being run over by an errant taxi, and just one block away there are fume-free, beautiful and quiet roads on which we can safely exercise.

But they stick to the main road. Why? Because they are performing for the crowd, and perhaps need the spirit of other people to try harder.

Economists and finance people assume when we buy a phone or a car or an outfit, or even groceries, that we aren’t interested in the brand, in the way we are treated, nor in the person who sells it to us.

 All we’d be interested in are the logical and objective specifications. That is rarely true. The moment we assume that customers are completely logical, where ignore people and their subjectivity, their quirks and impulses, and their idiosyncrasies, it just doesn’t make sense anymore.
Now, just before you throw up your hands in defeat, remember there is some really good news here.
A few months ago I was on a slightly-delayed 

flight and as we landed, we saw out the window that we’d stopped out in the open and buses were waiting for us.

The default behaviour was that everyone groaned and immediately started complaining about how useless the airline was, until a few seconds later the pilot said, “Folks, I have good news and bad news. The bad news is that the airport is really busy tonight and we don’t have a spot at the walkways.” And then, after a short pause he said, “The good news is that the buses will take you directly to the entrance nearest the exit so you won’t have to walk and drag your baggage so far.”

Just one statement, just a few seconds, and everything changed. All he did was change people’s perceptions. He turned it around. The scientific reality is that nothing actually changed – but people’s minds were in a different place. With the other perception, we realised there was actually an upside! But there’s more good news: When companies realise that their customers are unhappy about something, the immediate logical choice is to spend a ton of money to fix the problems. What’s so intriguing is that instead of doing that, first look at how to change perceptions, and specifically look at it from a customer’s perspective, through their eyes, not the CFO’s eyes.

Feature Option

| Lifestyle

Get ready for the new season: This year yellow is everything in fashion!

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Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Crasfeugiat a, sit amet adipiscing tellus. Phasellus viverra nulla ut metus varius laoreisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Crasfeugiat a, tellus. Phasellus viverra nulla ut metus varius laoreisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, Aenean imperdiet sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, Aenean imperdiet sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, Aenean imperdiet sem quam semper libero, sit amet adipiscing sem neque sed ipsum.

Photograph: Jay Jefferson

Joline Harrison

I am a passionate designer and fashion lover. In my free time, I spend a lot of time writing, shopping and cuddling my cat.

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