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In-store innovations

| Ivana | Editorial Feature

Makro & Pernod Ricard partner to bring you the first Makro Distillery Digital Experience Exclusive to Makro Woodmead

Makro launches a first in South Africa - digital premium liquor experience, nestled at their Woodmead Liquor store in Johannesburg North. In partnership with Distiller Pernod Ricard, the official ribbon cutting event took place on Thursday evening with interactive digital experiences showcasing the distillers’ topline brands; Chivas, Glenlivet and Jameson.

The newly revamped Makro Woodmead Liquor Store boasted a luxurious cocktail ambiance which hosted Mzansi A-listers such as Anton Jeftha, Kay Sibiya & Ayanda MVP, just to name a few - to usher in the premium in-store transformation. The Makro Distillery Experience will be open to the public to allow customers a first-hand experience with the brands. This in-store immersive digital installation is made up of the Chivas personality test booth, the Glenlivet whiskey pairing interactive station and the Jameson mixology quiz which are all based on applications that customers are familiar with - making it a seamless and engaging customer journey.

“The COVID-19 pandemic has been the greatest accelerator of our customer experience transformation; physical store experience is no longer the same, consumers now look for unified experiences that match with their online engagement. Physical retail establishments are fighting for market share and one of the ways Makro is trying to distinguish itself from the rest is by offering unique and tangible experiences for the consumer. We need to give customers reasons to engage and enjoy the experience with our brands. We cater for all customer needs and look forward to bringing unique experiences like The Makro Distillery Experience for new and existing customers to explore. We are helping customers to choose and enjoy their favourite brand through an immersive 3-way experience.” Zain Naidoo, Brand, Creative & Communications Executive at Massmart Wholesale

According to recent Accenture research, it is estimated that the adoption of digital technologies in retail sector will create about R411 billion in value for the South African consumer industry, consumers and society between now and 2026. The research further identifies digital themes such as e-commerce, a digital fulfilment chain and physical store transformation as pivotal to achieving this value.

“This experience will be exclusive to Makro Woodmead and is the first of many experiences that our customers can look forward to in the future with Makro Liquor. The digital experience will be live at the store from the 16th of September 2022 until the 23 February 2023.” Hazel Shozi, Senior Manager: Communications & PR at Massmart Wholesale.

“We are delighted to have partnered with Makro to create a unique, interactive and fully immersive experience at Makro Woodmead. This has been modelled around a distillery theme which enables shoppers to interact with three iconic whisky brands using state of the art audio and video technologies.” Ashley Lovell, Head of Consumer Trade at Pernod Ricard.

Digital design features include the Chivas personality test booth, the Glenlivet whiskey pairing interactive tables and the Jameson mixology quiz making this distillery experience a must see when you visit the Makro in Woodmead.

Another first to market innovation on display at the Makro Distillery Experience, was the Brew on Tap craft beer stand. “We want to bring our customers the freshest draft beer at unbelievable value. We have three beers for customers to choose from. We encourage our customers to also keep an eye out for additions to the range including limited editions, collaborations, and guest beers.” Kevin Maier, Merchandise Vice President at Makro Liqour

For more information, please visit Makro Woodmead website on


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