Rich's

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities.

From cakes, icings, breads, bakery finishes and so much more. We’ve got all the great tasting, easy making, on-trend baking solutions you need to give your shoppers what they really want.

Our commitment to in-store bakeries began with Rich’s Whip Topping® over 75 years ago — and we’ve continued to introduce revolutionary products ever since. We’ve set new standards in quality, convenience and efficiency — allowing you to safely satisfy shopper demands while reducing demands on your own labour. Our operator-first approach is fuelled by both local flavour and global insight. The result is an unmatched portfolio of solutions specifically designed for your everyday challenges.

Beyond great food, our customers also gain insights to help them stay competitive, no matter their size.

A TRUE PARTNER.

Your relationship with Rich’s doesn’t end when your shipment arrives. Our industry-unique team of experienced bakers, decorators and culinarians are your enduring resource providing advice, ideas, training and partnership

INSPIRED BY INSIGHT.

Growing your in-store bakery business is about solutions that are fun, unique — and on-trend. Rich’s global insight capabilities keep you on top of what’s trending, so you can continually drive traffic and engagement — in-store and online.

WE'VE GOT YOU COVERED.

Working in 100 locations globally, servicing 15 countries on the African continent, Rich’s is a global leader with a focus on everything that family makes possible. Whatever you need, even if you’re not sure where to start, we are here. Dare to dream, and we’ll help make it a reality.

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