Skip to main content

Checkers baker motivates team to learn sign language

| News

Taswell Smit, a deaf Baker at Checkers Mountain Mill in Worcester, has spurred his colleagues to learn South African Sign Language (SASL). The result is greatly improved communication among the team as well as with the supermarket's many customers living with hearing impairments.

Smit joined the supermarket chain eight years ago as part of Youth Employment Services (YES), a learnership programme aimed at reducing youth unemployment. After successfully completing 12 months of on-the-job training, Smit was permanently employed by Checkers initially as a Bakery Assistant, followed by a promotion to Baker. He credits this opportunity with improving his life and boosting his self-confidence.  

“I enjoy being able to communicate with deaf customers and to make them comfortable with their shopping experience. It has also been exciting to see my colleagues so eager to learn sign language – it makes me feel valued and understood.”

- Taswell Smit, a deaf Baker at Checkers Mountain Mill in Worcester

 Taswell Smit with David Hartzenberg (Branch Manager) and Valmarie Williams (Bakery Controller).

His team members are inspired by his tenacity and success. “Having Taswell part of the Bakery team has taught us humility and respect for others,” shares Evie Valentyn, Bakery Controller at Checkers Mountain Mill.   

“Taswell’s presence has been a blessing in so many ways. He has proved that small changes or improvements can make a big difference to the deaf or hard of hearing. I am proud and honoured to work for a company that promotes a diverse and supportive workplace.” 

- David Hartzenberg, Branch Manager at Checkers Mountain Mill in Worcester

Pin It

Related Articles

By: Hanno Labuschagne - MyBroadband Makro’s migration to an interim marketplace platform for third-party sellers has been plagued with issues that frustrate businesses selling their products on its online store.
Retail group Massmart has extended its long-standing partnership with the University of Witwatersrand’s, Department of Molecular and Cell Biology by sponsoring Honours level postgraduate research that seeks to improve the technique used to extract...
By Noxolo Majavu – Business Day The court said evidence provided by Woolworths did not meet legal standards as it failed to show the employee knew the doctor was fraudulent
By: Denene Erasmus – Business Day Supermarkets should display fresh produce prices by weight in addition to per unit
By: Retail Brief Africa One of South Africa’s leading retail brands, West Pack Lifestyle, has voluntarily initiated business rescue proceedings to keep the group afloat and save more than 1,000 jobs due to the high capital costs of opening new st...