Skip to main content

Massmart intensifies Walmart leverage to bring better prices to struggling consumers

| News

Massmart is working closely with Walmart’s global buying offices around the world to secure better prices on a wide range of products through a process that involves Walmart sourcing experts developing a virtual merchandise showroom from which local Massmart buyers can view and select potential items.

This has the practical impact of identifying new trends, creating opportunities for innovation and securing improved prices.

Through this partnership, Massmart has been able to expand the assortment under its private brands, while also introducing more Walmart brands to local customers. Examples of products that have been sourced in this way span across a range of categories including cookware, microwaves and hand tools. 

Von Stander, Global Sourcing Executive at Massmart says. “The process basically brings Walmart expertise into our buyers offices and is developing practical and meaningful value to our customers. For example, we have just landed a versatile standard Mainstay Hermani mirror that is very popular for student accommodation and is available at Makro, Game and Builders stores for approximately R100 less than our previous retail price.”

Stander adds that the Massmart focus is on providing quality and affordable, imported products in order to make a meaningful difference to financially constrained consumers, which is exactly consistent with the Massmart powered by Walmart promise to save people money so that they can live better. “Given their emphasis on wanting to save money as the cost of living increases, customers have responded very positively to our recent launches, and we look forward to bringing them more of these products in the months to come,” he concluded.

Pin It

Related Articles

Calling All Toy Connoisseurs: Game and Makro Se...

Game and Makro are thrilled to announce the return of the beloved 'Top Rated by Kids' event, bringing together young toy enthusiasts to vote for the country’s top toys for 2024.

The Power of Now: Why instant wins are the futu...

In today's hyper-competitive retail environment, simply offering discounts on purchases is no longer enough.

How Shoprite left Pick n Pay in its dust

By: Daily Investor The Outlier produced an excellent analysis of Shoprite and Pick n Pay’s performance over the past 20 years, which revealed how Shoprite has outperformed its closest rival.

South African retailers have arrived at an e-co...

By Zak Haeri, MD for NIQ and GfK – an NIQ Company – in South Africa South Africa’s e-commerce landscape has arrived at an important juncture. The explosive growth observed during the pandemic years has slowed down somewhat and consumer spending p...

Takealot crushing Makro in online marketing and...

By: Staff Writer – MyBroadband Google Trends data shows that Takealot is doing a much better job than Makro in terms of marketing and building an online brand.