Africa Trade Week, owned and operated by dmg Events in South Africa, announces that its 2021 edition will take place entirely online from 23 – 25 August 2021.

| DMG Events

The event comprises of 3 trade exhibitions namely: Africa’s Big 7, SAITEX and Hotel & Hospitality Show. The event services 5 sectors namely: food & beverage, hospitality, retail and trade and will feature a digital exhibition, matchmaking, live workshops and so much more.

dmg Events takes note of the current climate in South Africa, particularly the unfortunate events that gripped parts of Gauteng and KwaZulu Natal. Our hearts go out to all people and businesses affected by these events and we wish all a speedy recovery and return to normal operations.  

At dmg events our mission is to provide credible platforms for business connections, contributing towards the health of the sectors in which we operate and delivering value to our stakeholders in a safe environment. Under the circumstances we feel it is impossible to deliver on this mission through in-person events, and therefore it requires us to postpone the in-person element of our show to 19 – 21 June 2022. 

However, we still understand that, now more than ever, businesses need a platform to connect and engage with new customers and suppliers. The economy will be opening up further as we move into 2022, and despite everything else, business never sleeps. We will therefore be pivoting all Africa Trade Week activity to our digital platform, allowing for connection and engagement with customers and sellers alike, access to our excellent content and the chance for the sector to come together to further business opportunities.

 A DIGITAL-ONLY EVENT

“Africa Trade Week recognizes that business must continue, even when travel has been made difficult due to the pandemic” says Evan Schiff, Portfolio Director: Food, Trade , Hospitality at dmg Events. “We have therefore built a digital offering that will allow virtual attendees access to the best of learning, connection and engagement at Africa’s longest running trade event. We will continue delivering the same value you’ve come to expect from us over the last 27 years, the seamless online offering enhances your experience, and extends the ability to meet new buyers, source new products and access the latest learnings on the sector.”

 WHAT IS DIGITAL?

Schiff continues: “dmg events prides itself on providing buyers and sellers with strategic connections and credible learning in a safe, professional environment. This year we are excited to host digital events ensuring you have access to the latest products, solutions and information to keep your business resilient and sustainable during challenging times. Over the years, we have witnessed how live events provide the advantage to interact with professionals in a personal and tangible way. We continue providing the same levels of connection utilizing the best-of-breed digital platform allowing safe connections from all around the world.”

 Log on to www.africasbig7.com  www.saitexafrica.com or www.thehotelshowafrica.com for more information and to register

 For more information or comment please contact:

Sean Osterloh

Head of Marketing

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Mobile: +27 82 903 4209

 About Africa’s Big 7

 Africa’s Big 7 is the continent’s largest food & beverage industry trade event with its own 18-year history of successful business development, where buyers and distributors from across this diverse and booming market come to source new ingredients, finished products, processing, packaging and logistics solutions.

 Its also the African food and drink sectors longest established and most trusted show, having taken place each and every year since 2001. Over time, the event has connected thousands of domestic and international partners throughout the value chain and built a reputation for delivering quality and tangible results to its exhibitors.

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