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Pick n Pay cuts prices for Christmas

| Economic factors

Pick n Pay is cutting prices on another 500 essential items and adding a host of promotions and deals in time for the festive season.

“Our teams have done a really good job to source some incredible products for Christmas: mouth-watering gammons and roasts, delicious Christmas cakes and mince pies, a huge new range of toys, and a host of new and exclusive products across all of our categories.  All of these, and more, will be at better prices with bigger deals,” says John Bradshaw, head of marketing at Pick n Pay.

At the beginning of March Pick n Pay announced it would invest R500 million in price cuts for customers, and it cut the everyday-prices of over 1 300 basic items and put over 1 000 items on special. It is now cutting prices on a further 500 essential products, introducing more than 2 000 promotions and offering savings of up to 20% on Pick n Pay branded products. 

Bradshaw says he is encouraged by the response of customers to the March price cuts, which has prompted Pick n Pay to do more of the same. 

Pick n Pay is not only introducing a whole new raft of price cuts – especially on fresh produce like potatoes, avos, bananas, apples and in-store bread and soft rolls, along with special deals on health and beauty products. They are also launching new private-label ranges in baking and cleaning products to build on the strong support customers have shown for their new summer ranges, like the Pick n Pay ice cream and the Pick n Pay braai ranges.

Complementing the price cuts, promotions and expanded offer will be new services and products, like the Pick n Pay store card, offering up to 55 days of interest-free credit for a monthly fee of just R10, free money transfers at any till point nationwide until December 31 and 20% off 10 wines a month for members of the Pick n Pay wine club.

“Our customers voted us South Africa’s most trusted supermarket. We have earned that trust by delivering them what they need. We’re giving them the opportunity to do all their summer and Christmas shopping with us, giving them all they could possibly want and need,” says Bradshaw

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