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Shock April retail sales crash after VAT increase

| Economic factors

Annual sales growth comes in at 89% lower than economists expected. April’s increase in VAT and fuel prices knocked retail sales growth down to a ninth of the 4.5% expected by economists.

In current prices, Stats SA reported April’s total retail sales came to R80bn, down from R83bn in March. Stats SA uses constant prices set to 2015 to strip inflation out of its retail growth figures.

General retailers, which account for 41% of total retail sales, suffered a 1% annual decline to R29bn. Clothing retailers, the second largest category contributing 18% of the total, suffered a 0.5% sales decline to R13bn.

Pharmacies, which contribute 8% of the total, grew sales 6.2% to R6bn. Furniture stores did best, growing annual sales 11% to R3.3bn, or 5% of the total.

Said FNB chief economist Mamello Matikinca, "The April print is an important one, not only because it represents the first month of the second quarter, but because it will be the first month to reflect the impact of VAT and fuel price increases on consumers’ pockets."




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