Big Red Friday – the Shoprite supermarket chain’s equivalent to Black Friday, the world’s biggest one-day sales promotion – is back on Friday, 23 October 2015.

Big Red Friday will again see consumers saving up to 50% off selected products on a range of food and household items at more than 424 Shoprite supermarkets throughout South Africa. By just buying a jumbo pack of Huggies Dry Comfort nappies and a 2kg pack of Omo washing powder, consumers will already save R64. 

Shoprite’s first Big Red Friday took place in June 2015, when the supermarket chain served 70 consumers per second and savings on Pampers nappies alone amounted to more than R13-million. 

“Our business is built on a promise of lower prices,” commented Neil Schreuder, Marketing Director for Shoprite Checkers. “So because consumers are really feeling the pinch in these trying economic times, we’ve decided to bring Big Red Friday back for a second time this year. Tomorrow’s crazy deals were specifically selected with our customers’ shopping needs in mind.” 

All items will be available during normal store trading hours while stocks last. Certain product categories will have limits per customer, to enable as many people as possible to share in the savings. The discounted deals will be advertised in the media nationally from Thursday, 22 October. For more information and specific product details, visit the Shoprite website www.shoprite.co.za or follow www.facebook.com/ShopriteSA.