Skip to main content

Johnnie Walker is launching a new bottle that's made out of paper

| Going green

Johnnie Walker is introducing a 100% plastic-free bottle made of paper starting next year.

The paper-based bottles will only be available in one size and variant of the whiskey, according to a Johnnie Walker spokesperson.

 

This comes as Diageo, the makers of Johnnie Walker, Smirnoff, and Guinness, announced on Monday that it was launching a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a new sustainable-packaging company.

"We're proud to have created this world first," Diageo's chief sustainability officer, Ewan Andrew, said in a press release. "We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking."

The new bottle will be made from sustainably sourced pulp to meet food-safe standards and will be fully recyclable. Per the National Oceanic and Atmospheric Administration, an American scientific agency within the United States Department of Commerce, scientists predict that nearly 8 million metric tons of plastic enter the ocean each year.

95% of Diageo's packaging is in glass, according to a company spokesperson, and the limited-run bottle will be used to explore potential options in the future to supplement glass and occasionally replace its usage.

"We're thrilled to be working with global brand leaders in this consortium," Pilot Lite's director, Sandy Westwater, said. "By working together, we can use the collective power of the brands to help minimise the environmental footprint of packaging by changing manufacturing and consumer behaviours."

Introduced in the 1800s, the Johnnie Walker brand was introduced by Scottish grocer John Walker and is the most widely distributed brand of blended Scotch whisky across the globe, with Diageo seeing a 9% increase in North American sales of the brand in fiscal year 2019.

 

Pin It

Related Articles

As electronic device usage continues to rise across South Africa, awareness around proper disposal remains limited, leading to the collection of electronic waste landing at below 1% in some South African regions.
Tiger Brands has reached a milestone in its renewable energy journey, with solar power now operational at seven of its manufacturing sites across South Africa, helping to reduce the company's reliance on non-renewable energy sources while lowering i…
Electronic waste (e-waste) remains South Africa’s fastest-growing waste stream, posing a pressing environmental challenge that is compounded by the limited number of safe disposal mechanisms available.
Massmart celebrates having grown its renewable generation capacity by over 1000% this Earth Day. Since starting the roll-out of onsite solar plants in 2016 at two Makro sites.
The Shoprite Group’s Centurion Distribution Centre – the largest DC in its network, which spans over 173 500 m2 – has achieved a Level 2 Zero Waste to Landfill certification from the Green Building Council of South Afri…