Skip to main content

Menlyn introduces concierge service for shoppers

To minimise inconvenience to shoppers during its current refurbishment, Menlyn Park Shopping Centre has introduced 12 Concierge Ambassadors to assist shoppers during its phase two expansion. The redevelopment will see the centre adding 50 000m2 of retail space and become one of the largest malls in Africa.

 The brainchild of Primedia Unlimited’s shopping centre marketing specialists Primedia Lifestyle Marketing Services, the Concierge Ambassadors are stationed at the busiest nodes of the mall and are at the disposal of shoppers during trading hours, seven days a week.
 
“We know that any refurbishment project, especially in a busy retail environment like ours can be frustrating and adversely affect the number of shoppers through our doors, which is why we chose to be proactive,” says Tanja Gerber, Regional Marketing Manager for Primedia Lifestyle Marketing Services.
 
“They are stationed primarily at three main areas of the centre, namely the existing centre; the Village which is our temporary 18 month mall and the Grocery Avenue which covers most of our food and grocery outlets.”  
 
Apart from assisting shoppers to navigate through the centre during renovations, they provide helpful hints and updates on new tenants and also treat our shoppers with surprise and delight treats on a monthly basis. The Concierge Ambassadors will be on staff right through to December 2016, seeing the centre through most of its renovations.
 
“Our shoppers have been thoroughly delighted by this initiative and it’s had a positive effect on our footfall numbers over this period,” says Tanja.  
 
Menlyn Park Shopping Centre is owned by Pareto Limited (Pareto).  Pareto is investing R2 billion in this forward-thinking development for the mall.


Related Articles

Pick n Pay smart shopper adds gamification to i...

Pick n Pay Smart Shopper has introduced ‘Smart Hopper’ – an exciting game in its relaunched app which customers can play daily to win vouchers, helping them save even more.

The SPAR Group redefines township shopping thro...

In a series of first-in-South Africa partnerships forged to stimulate local economies and revolutionise the shopping experience for township residents, The SPAR Group is collaborating with local providers to power its SPAR2U delivery service in un...

The SPAR Group introduces SPAR2U ‘green fleet’ ...

The SPAR Group has begun roll-out of its electric vehicle fleet for deliveries ordered via online shopping platform, SPAR2U.

Pick n Pay is Full of Treats This Spooky Season

The trick’s in the treats with Pick n Pay’s new affordable ‘confined brand’. Launched just in time for spooky season, the in-house Treat Street range is the retailer’s latest offering in the sweet aisle. In a stubbornly high-inflation environment,...

‘Happy Hour’ at Pick n Pay launches – 50% off e...

Pick n Pay is launching ‘Smart Shopper Happy Hour’ this Friday (13/10/2023). This first-time-ever initiative will offer a limited number of massive discount vouchers for registered members to claim on the Pick n Pay Smart Shopper app and shop in-s...