Skip to main content

World's first Fairtrade Webstore launched

Fairtrade South Africa has launched the world's first Fairtrade Webstore - an online platform where consumers will be able to shop their favourite products.

"Fairtrade South Africa is celebrated for its pioneering spirit; the Cape Town-based office was the global organisation's first marketing and business development set up in a developing country. This has subsequently led the way for other emerging markets like Brazil, India and Kenya to follow suit by opening local offices and steadily grow domestic demand for their local Fairtrade products. We like to think innovation is in our DNA," said Lynsay Sampson, marketing and media manager of Fairtrade Label South Africa.

The online shop ( is being piloted with wine, with the introduction of chocolate, wine, tea and spices planned for later in the year. In celebration of the launch of the webstore, wineries are offering consumers a discount of 20% off selected wines.

Consumers are encouraged to visit the store and explore the easy and convenient way to have a range of delicious, ethically produced wines delivered straight to their doors.

Pin It

Related Articles

Sixty60 promises lightning-fast delivery of 10 ...

Checkers Sixty60 is beta testing the new and improved version of its app, enabling customers to shop for over 10 000 larger Hyper products, with same day delivery scheduled within a 60-minute time slot. 

Pick n Pay launches new money transfer service,...

Pick n Pay has set a new standard in affordability and accessibility with the launch of its store-to-store Domestic Money Transfer service. At R8.00 per transaction, it is the cheapest price for customers within retail stores.

Retail tech: what to expect in 2024

By Mike Smollan, Chief Growth Officer at Smollan With technology constantly on the move, the retail industry has no choice but to adapt to keep pace and up to speed with the broader changing face of consumer expectations.

Retail trend riptides: time to sink or swim

By Nicola Allen – Senior Retail Analyst, Trade Intelligence Retail trends do not occur in isolation; they are the result of macro influences that shape consumer and shopper behaviour and retailer strategies. In the ever-evolving world of retail, ...

FNB offers the cheapest licence disc renewals i...

By: Myles Illidge - MyBroadband FNB recently slashed the pricing of its licence disc renewal service from R171 to R99, including delivery, making it the cheapest provider in South Africa.