Waitrose has rolled out its Quick Check ‘scan as you shop’ mobile app to all its myWaitrose customers.

Following trials, the self-scan mobile shopping app can now be used in all Waitrose’s outlets. The app allows customers to scan product barcodes on their smartphones as they place products in their basket, removing the need for these goods to be scanned at a checkout.

It replicates the chain’s existing Quick Check handset service, but with added benefits. This include options such as digital shopping lists, the communication of relevant offers to customers as they shop, as well as integrating mobile payment.

Matt Clifton, Waitrose Head of Retail Change, said: “The roll out of the Quick Check mobile app marks a real step change in our aim to make shopping with Waitrose as easy as possible and to lead the grocery sector in smartphone shopping.

“We know that customers are shopping little and often and therefore want the experience to be as convenient as possible. Being able to complete a whole shopping experience using only a smartphone means that shoppers can scan as they go, benefit from tailored offers, detailed product information and pay anywhere in the shop. The dynamic world of smartphone technology means that the future capabilities of this app are endless.”