Clicks has launched an online store and, according to COO Vikesh Ramsunder, the company has based its new online offering on 18 months of solid research into how its customers prefer to shop and what their needs are.

“Our customers are increasingly living in a digital world, seldom separated from their phones, but they are still shopping in bricks-and-mortar stores. We have found a solution that we believe is the best of both worlds,” he said.

Ramsunder believes the company is well positioned to support customers in their digital pathway to purchase, with over 14,000 products available online.

“Our customers are becoming digitally connected, researching products both before and after purchase, especially when it comes to health,” he said. “It’s all about making sure customers get exactly what they need, when they need it and in the way that works best for them.”

Recent online innovations include a health hub of information that offers a fully comprehensive guide to vitamins and supplements, medical conditions and medicines, which is endorsed by a pharmacist and doctor and continually updated. 

ClubCard customers can also log in to the Clicks website to check their points and their Cashback status, as well as access more information about Clicks’ affinity partners and benefits. 

The company is very active on social media, with over 500,000 likes on Facebook and over 92,500 followers on Twitter. Its social platforms keep customers up to date with the latest new ranges, new services and promotions, including unique competitions for socially loyal customers.

“We’re looking at some exciting innovations over the next three years as part of our personalised digital strategy. It is about simplifying our customers’ shopping experiences, making their lives easier and giving them great products at great prices, every day,” Ramsunder concluded.