Skip to main content

New 'Little Shop' craze has social media buzzing

Miniature bakery goods‚ marshmallows and breakfast cereal along with finger-sized spices‚ cleaning products and deodorants are putting the fun into shopping for everyday items‚ and fast becoming addictive to South Africans.

With the rand's buying power shrinking‚ consumers are feeling a little cash-strapped. But South Africans are being lured to the supermarket by the chance to shop in miniature.

The "Little Shop" at Checkers offers 29 items of iconic South African brands and follows on last year's craze‚ the mini Stikeez campaign that Pick n Pay introduced with a range of 24 figurines.

South Africans are enjoying the "minis" so much‚ they've taken to social media to share their photos of adult play-time.

"All the little things‚" said Megan Kelly‚ who already has a good selection.

Nicole Dirks ‏@NicoleDirks was looking for friends to share with‚ asking: "Starting my collection! Who has some mini tomato sauce and bread so we can get lunch started?"

For every R150 you spend at Checkers or Checkers Hyper nationwide, you will receive a Little Shop mini grocery collectable. People who collect all 29 items can enter a competition to win R10‚000 and also get R10‚000 for their school. So collectors are being encouraged to swap their mini items with their friends on social media and a National Swap Day is even being planned for July 30.

The problem with a new craze is that there's a fear of missing out.

Shaylene ‏@Shay_M10 shared her worry‚ tweeting "I never get them yet. I want them" while Thandiwe ‏@Lee_Naomie sounded relieved to have got a start‚ commenting "My first collectible‚ This is so cute".

Parents of school-going children who remember being hounded to collect all the Stikeez may want to call on the extended family to help them this time around.

Shopper Tracey Chananie was promising to hand over her first set‚ tweeting "The granddaughter is going to be so happy".

View image on Twitter
The products also seem to be guilt-free.


Related Articles

Pick n Pay smart shopper adds gamification to i...

Pick n Pay Smart Shopper has introduced ‘Smart Hopper’ – an exciting game in its relaunched app which customers can play daily to win vouchers, helping them save even more.

The SPAR Group redefines township shopping thro...

In a series of first-in-South Africa partnerships forged to stimulate local economies and revolutionise the shopping experience for township residents, The SPAR Group is collaborating with local providers to power its SPAR2U delivery service in un...

The SPAR Group introduces SPAR2U ‘green fleet’ ...

The SPAR Group has begun roll-out of its electric vehicle fleet for deliveries ordered via online shopping platform, SPAR2U.

Pick n Pay is Full of Treats This Spooky Season

The trick’s in the treats with Pick n Pay’s new affordable ‘confined brand’. Launched just in time for spooky season, the in-house Treat Street range is the retailer’s latest offering in the sweet aisle. In a stubbornly high-inflation environment,...

‘Happy Hour’ at Pick n Pay launches – 50% off e...

Pick n Pay is launching ‘Smart Shopper Happy Hour’ this Friday (13/10/2023). This first-time-ever initiative will offer a limited number of massive discount vouchers for registered members to claim on the Pick n Pay Smart Shopper app and shop in-s...