Tesco's toy tester hotline will be manned by children under 10
Tesco have launched a new initiative in which four children under ten will man its customer service hotlines for four hours.
Following a survey in which 66 per cent of parents claimed they had no idea which toys to buy their children this year, Tesco have decided to let children give adults advice on the matter.
On Saturday November 5, from 10 am the Toy Tester Hotline will be manned by five-year-old Beau Culleton, six-year-old Kai Sneddon, Scarlett Lobb aged seven and Hudson Lobb aged nine.
“We want to help take the stress out of Christmas this year, and with our Toy Tester Hotline, we’ll be offering advice on this season’s most loved toys,” head of buying for toys and nursery Dawn Lavalette said.
News Category
- International retailers
- On the move
- Awards and achievements
- Legislation
- Wine and liquor
- Africa
- Going green
- Supplier news
- Research tools
- Retailer trading results
- Supply chain
- Innovation and technology
- Economic factors
- Crime and security
- Store Openings
- Marketing and Promotions
- Social Responsibility
- Brand Press Office
Related Articles
Sixty60 promises lightning-fast delivery of 10 ...
Checkers Sixty60 is beta testing the new and improved version of its app, enabling customers to shop for over 10 000 larger Hyper products, with same day delivery scheduled within a 60-minute time slot.
Pick n Pay launches new money transfer service,...
Pick n Pay has set a new standard in affordability and accessibility with the launch of its store-to-store Domestic Money Transfer service. At R8.00 per transaction, it is the cheapest price for customers within retail stores.
Retail tech: what to expect in 2024
By Mike Smollan, Chief Growth Officer at Smollan
With technology constantly on the move, the retail industry has no choice but to adapt to keep pace and up to speed with the broader changing face of consumer expectations.
Retail trend riptides: time to sink or swim
By Nicola Allen – Senior Retail Analyst, Trade Intelligence
Retail trends do not occur in isolation; they are the result of macro influences that shape consumer and shopper behaviour and retailer strategies. In the ever-evolving world of retail, ...
FNB offers the cheapest licence disc renewals i...
By: Myles Illidge - MyBroadband
FNB recently slashed the pricing of its licence disc renewal service from R171 to R99, including delivery, making it the cheapest provider in South Africa.