Pick n Pay launches super animals
Pick n Pay has recently launched the local, lekker South African Super Animals cards, featuring only South African Super Animal cards. The promotion has been especially crafted for Pick n Pay.
“The first Super Animals campaign was so successful that we were forced to print additional collector’s albums when we ran out of them during last year’s campaign. We’re delighted that we could persuade the creators of Super Animals to bring out a special South African version just for our customers. These animal cards are a way to learn more about South Africa’s incredible wildlife, all the while having great fun at the same time,” said Andrew Pretorius of Pick n Pay.
Customers will receive a pack of four collectible South African Super Animals cards every time they spend R150 at any Pick n Pay. There are 108 cards to collect and swap, all categorised into the major biomes in South Africa: Wetlands, Ocean, Savanna, Fynbos, Coast, Nama Karoo, Thicket, Succulent, Karoo, and Forest.
The cards can be placed in the correct slot in the special edition collector’s album, where customers can learn more about the animals that inhabit these biomes.
The facts of each animal have also been arranged on the card in such a way that kids can enjoy competing against each other in a fun game comparing facts.
The album, filled with trivia and plenty of fun, educational activities, will sell at Pick n Pay for R20, with R1 from every album sale going to SANParks.
Each card also has a barcode that can be read by a Sound Card Reader (available at Pick n Pay for R60): when swiped through this device, the sound of the animal depicted – whether roar or ribbet – is brought to life.
Collectors can also download the free Pick n Pay South African Super Animals app. Available on the Apple App Store and Google Play Store and featuring Augmented Reality (AR) functions, the app blends AR and ordinary videography technology seamlessly into reality.