Skip to main content

Science coming to the rescue of SAB

| Innovation and technology

Science is coming to the rescue of the world's second-largest brewer as drought ravages its South African barley-producing heartland.

John Rogers, director of agricultural procurement for Africa at SAB and AB InBev, said new technologies were being introduced to reduce water use.

"We look at drought resistance within agricultural production systems" Rogers said at a Growers Appreciation Day in the Overberg region.

The Western Cape, which produces more than 80% of South Africa's barley, is in the grip of its worst drought in 100 years.

"First it starts with genetics and the development of varieties that are more efficient with the water that's available to them. We are developing cultivars that can handle higher temperatures and require less water."

Rogers said they had been able to reduce water use through irrigation by more than 30% in parts of the country.

Since being bought by AB InBev, SAB has announced investments of more than R3-billion in agriculture.

The company also plans to incorporate emerging farmers into its hops, barley and maize supply chains.

Pin It

Related Articles

Sixty60 promises lightning-fast delivery of 10 ...

Checkers Sixty60 is beta testing the new and improved version of its app, enabling customers to shop for over 10 000 larger Hyper products, with same day delivery scheduled within a 60-minute time slot. 

Pick n Pay launches new money transfer service,...

Pick n Pay has set a new standard in affordability and accessibility with the launch of its store-to-store Domestic Money Transfer service. At R8.00 per transaction, it is the cheapest price for customers within retail stores.

Retail tech: what to expect in 2024

By Mike Smollan, Chief Growth Officer at Smollan With technology constantly on the move, the retail industry has no choice but to adapt to keep pace and up to speed with the broader changing face of consumer expectations.

Retail trend riptides: time to sink or swim

By Nicola Allen – Senior Retail Analyst, Trade Intelligence Retail trends do not occur in isolation; they are the result of macro influences that shape consumer and shopper behaviour and retailer strategies. In the ever-evolving world of retail, ...

FNB offers the cheapest licence disc renewals i...

By: Myles Illidge - MyBroadband FNB recently slashed the pricing of its licence disc renewal service from R171 to R99, including delivery, making it the cheapest provider in South Africa.