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The most popular online shops in South Africa

MyBroadband’s 2019 ecommerce survey reveals that Takealot is by far the most popular online shop in South Africa.

The survey was completed by 2,161 South Africa consumers, providing a good overview of the local online shopping market.

The results revealed that the majority of respondents, who were mainly IT professionals and tech-savvy users, prefer online shopping to brick-and-mortar stores.

It further showed that consumer electronics, and flights and accommodation are the most popular online shopping categories among this audience.

Most popular stores

By far the most popular online store in South Africa is Takealot, with 83% of respondents using it regularly.

Other popular online stores include Makro, Loot, and OneDayOnly.

The table below provides an overview of the results of MyBroadband’s 2019 ecommerce survey.

Which shopping method do you prefer?
Answer Percentage
Online shopping 66%
Brick and mortar store 34%
Which products do you regularly buy online?
Consumer Electronics 75%
Flights and accommodation 55%
Books, movies, and music 45%
Event tickets 44%
Clothing and shoes 37%
Games 30%
Groceries 16%
Which of these online shops do you regularly use?
Takealot 83%
Makro 29%
Loot 24%
OneDayOnly 21%
Woolworths 17%
Superbalist 15%
Pick n Pay 15%
Zando 13%
NetFlorist 13%
Mr Price 11%
Incredible Connection 11%
Evetech 11%
Raru 10%
Yuppiechef 10%
Wootware 10%
DionWired 8%
iStore 6%


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