The most popular online shops in South Africa

26 March 2019 | Innovation and technology

MyBroadband’s 2019 ecommerce survey reveals that Takealot is by far the most popular online shop in South Africa.

The survey was completed by 2,161 South Africa consumers, providing a good overview of the local online shopping market.

The results revealed that the majority of respondents, who were mainly IT professionals and tech-savvy users, prefer online shopping to brick-and-mortar stores.

It further showed that consumer electronics, and flights and accommodation are the most popular online shopping categories among this audience.

Most popular stores

By far the most popular online store in South Africa is Takealot, with 83% of respondents using it regularly.

Other popular online stores include Makro, Loot, and OneDayOnly.

The table below provides an overview of the results of MyBroadband’s 2019 ecommerce survey.

Which shopping method do you prefer?
Answer	Percentage
Online shopping	66%
Brick and mortar store	34%
Which products do you regularly buy online?
Consumer Electronics	75%
Flights and accommodation	55%
Books, movies, and music	45%
Event tickets	44%
Clothing and shoes	37%
Games	30%
Groceries	16%
Which of these online shops do you regularly use?
Takealot	83%
Makro	29%
Loot	24%
OneDayOnly	21%
Woolworths	17%
Superbalist	15%
Pick n Pay	15%
Zando	13%
NetFlorist	13%
Mr Price	11%
Incredible Connection	11%
Evetech	11%
Raru	10%
Yuppiechef	10%
Wootware	10%
DionWired	8%
iStore	6%