Carlsberg today announced an agreement to develop the world’s first fully biodegradable wood-fibre bottle for beverages.

The Danish brewer has initiated a three-year project with packaging company ecoXpac, with the collaboration of Innovation Fund Denmark and the Technical University of Denmark, to develop a biodegradable and bio-based bottle made from sustainably sourced wood-fibre, to be known as the “Green Fibre Bottle”.

All materials used in the bottle, including the cap, will be developed using bio-based and biodegradable materials – primarily, sustainably sourced wood-fibers – allowing the bottle to be responsibly degraded, the company said in a statement.

Commenting on the announcement from Carlsberg HQ in Copenhagen, Andraea Dawson-Shepherd, senior vice president for Corporate Affairs, said: “If the project comes to fruition, as we think it will, it will mark a sea-change in our options for packaging liquids, and will be another important step on our journey towards a circular, zero-waste economy.”