Skip to main content

Report calls for retailers and suppliers to re-deploy resources in order to keep pace with a fragmented shopper base

| International retailers

Kantar Retail has released an in-depth look at the ways in which companies must re-focus their assets in order to capitalize on the requirements of a fragmenting shopper base.

The ‘REdeploy REsources: Charting the Course for the Future’ report offers recommendations for a new course that companies should take in their go-to-market strategies and outlines specific calls to action that Kantar Retail hopes will catalyze change in the supplier and retailer community. 


The report serves as a complement and action component to REconfigure REtail, published by Kantar Retail in 2015 and which explored the major shifts occurring in four vectors – shopper, value, format and commerce.

“In our prior report, we unpacked the fundamental disruption underway in retail that was being driven by a fragmented shopper base and that is redefining the very pillars of shopping behavior today,” said Leon Nicholas, Senior Vice President and Knowledge Officer, North America, Kantar Retail. 

“With these dynamics now well defined, we hope to help consumer goods and retail companies recognize the need to chart a new course in the way they do business. Now is the time for the industry to begin to formulate appropriate responses to the challenges we have collectively identified lest they be left behind.” 

Download a copy of the report from the Kantar Retail website

 

Pin It

Related Articles

Spar reports growth of 3.3% as global retail sa...

SPAR, the world’s largest food retail voluntary chain, has seen annual retail sales break the €40 billion mark for the first time, today reporting global sales revenue of €41.2 billion for the year ending December 31st, 2021. The figures represent...

Informal Retail in Africa: Could Technology be ...

Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Africa was home to the fastest growing economies. The shoots of positive growth it demonstrated afforded it the title of the “...

Consumers need a good reason to shop this Black...

Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with o...

Checkers launches deals onto its Sixty60 home d...

Retailer Checkers says that customers using its Sixty60 home delivery service will now be able to benefit from its Xtra Savings rewards programme.

SA wipe manufacturer Sani-touch is ahead of the...

In the UK a government minister is calling for a new law to ban wet wipes that contain plastic. Labour minister Fleur Anderson argues that around 90% of the 11 billion wet wipes used in the UK per year contain some form of plastic that turns into ...