Kantar Retail has released an in-depth look at the ways in which companies must re-focus their assets in order to capitalize on the requirements of a fragmenting shopper base.

The ‘REdeploy REsources: Charting the Course for the Future’ report offers recommendations for a new course that companies should take in their go-to-market strategies and outlines specific calls to action that Kantar Retail hopes will catalyze change in the supplier and retailer community. 

The report serves as a complement and action component to REconfigure REtail, published by Kantar Retail in 2015 and which explored the major shifts occurring in four vectors – shopper, value, format and commerce.

“In our prior report, we unpacked the fundamental disruption underway in retail that was being driven by a fragmented shopper base and that is redefining the very pillars of shopping behavior today,” said Leon Nicholas, Senior Vice President and Knowledge Officer, North America, Kantar Retail. 

“With these dynamics now well defined, we hope to help consumer goods and retail companies recognize the need to chart a new course in the way they do business. Now is the time for the industry to begin to formulate appropriate responses to the challenges we have collectively identified lest they be left behind.” 

Download a copy of the report from the Kantar Retail website