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Carrefour unveils new concept

Carrefour has introduced a new ‘street market’ concept in Spain, with the launch of the ‘Alcobendas Market’ banner in Madrid.

The 800 sq. m. concept is the second gourmet store launched by Carrefour in the country, and offers a ‘foodie’ experience.  The format features gourmet areas that are supplied by regional restaurant and catering businesses – such as a Japanese and Italian restaurant, a patisserie and a craft beer counter –  and is aimed at the young and urban audience.

Carrefour noted: “The experience after these few weeks has been very positive, therefore we are convinced that the Alcobendas Market will soon become a gastronomic hot spot for the Madrid community.”

The group did not say if it plans to roll out the concept to other areas.

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