Skip to main content

Sainsbury’s serves up milk-free alternative to cheese

| International retailers

Sainsbury’s has introduced new milk-free alternatives to cheese, aimed at vegans and those with milk allergies or intolerances.

The ‘Deliciously Freefrom’ range offers seven coconut-based alternatives to cheese – Cheddar-Style (block and grated), Wensleydale-Style with Cranberries, Greek-Style (alternative to Feta), Cheddar-Style with Caramelised Onion, and Soft Cheese-Style (Original, and Garlic & Herb).

Sainsbury’s research recently found that the most longed-for dishes for shoppers with allergens and intolerances are: pizza (82%), cheese board (77%), cheesecake (75%) and lasagne (73%).  The cheese-alternatives have been developed to be enjoyed in the same way as regular cheese – from melted on toast and stirred into pasta, to sprinkled over salads and deliciously whipped into the perfect frosting.

Alexa Masterson, Sainsbury’s Product Developer for Deliciously Freefrom, comments: “We’re really proud to launch the widest range of supermarket own brand cheese-alternatives to the UK, including a number of products that are first to market. These cheese-alternatives, alongside our broader Deliciously Freefrom offering, allow our shoppers to prepare meals and enjoy products that they may have previously missed out on.”

Pin It

Related Articles

SPAR, the world’s largest food retail voluntary chain, has seen annual retail sales break the €40 billion mark for the first time, today reporting global sales revenue of €41.2 billion for the year ending December 31st, 2021. The figures represent...
Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Africa was home to the fastest growing economies. The shoots of positive growth it demonstrated afforded it the title of the “...
Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with o...
Retailer Checkers says that customers using its Sixty60 home delivery service will now be able to benefit from its Xtra Savings rewards programme.
In the UK a government minister is calling for a new law to ban wet wipes that contain plastic. Labour minister Fleur Anderson argues that around 90% of the 11 billion wet wipes used in the UK per year contain some form of plastic that turns into ...