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Sainsbury’s serves up milk-free alternative to cheese

| International retailers

Sainsbury’s has introduced new milk-free alternatives to cheese, aimed at vegans and those with milk allergies or intolerances.

The ‘Deliciously Freefrom’ range offers seven coconut-based alternatives to cheese – Cheddar-Style (block and grated), Wensleydale-Style with Cranberries, Greek-Style (alternative to Feta), Cheddar-Style with Caramelised Onion, and Soft Cheese-Style (Original, and Garlic & Herb).

Sainsbury’s research recently found that the most longed-for dishes for shoppers with allergens and intolerances are: pizza (82%), cheese board (77%), cheesecake (75%) and lasagne (73%).  The cheese-alternatives have been developed to be enjoyed in the same way as regular cheese – from melted on toast and stirred into pasta, to sprinkled over salads and deliciously whipped into the perfect frosting.

Alexa Masterson, Sainsbury’s Product Developer for Deliciously Freefrom, comments: “We’re really proud to launch the widest range of supermarket own brand cheese-alternatives to the UK, including a number of products that are first to market. These cheese-alternatives, alongside our broader Deliciously Freefrom offering, allow our shoppers to prepare meals and enjoy products that they may have previously missed out on.”

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