Amid consumer moves towards healthier lifestyles, Tesco is set to launch dedicated alcohol-free and low alcohol sections in its BWS aisles earlier next year.

David Tavernor, Tesco’s world beer and no and low beer buyer, said: “We are proud to be able to offer more choice on low and no alcohol products across all categories from mid-March 2017.

“We will have a larger range than at any time in our history and we are expecting to set the gold standard on low and no alcohol drinks within grocery.”

The supermarket said the St Peter’s ‘Without’ alcohol-free craft beer will be one of the first new products to feature in the sections when they are launched in its stores.

Steve Magnall, Chief Executive of St Peter’s Brewery, commented: “We have long recognised the growing demand for alcohol-free options amongst consumers. Tighter regulations and health concerns, as well as an increase in the teetotal population are changing the drink sector and we feel this is a category that will grow and grow in the years to comes.

“The response to Without has been excellent and it is fantastic that Tesco has not only recognised its quality, but that it has also seen the importance of this growing sector. It’s certainly an exciting time for us and the category as a whole.”