Skip to main content

Tesco set to launch dedicated alcohol-free sections

| International retailers

Amid consumer moves towards healthier lifestyles, Tesco is set to launch dedicated alcohol-free and low alcohol sections in its BWS aisles earlier next year.

David Tavernor, Tesco’s world beer and no and low beer buyer, said: “We are proud to be able to offer more choice on low and no alcohol products across all categories from mid-March 2017.

“We will have a larger range than at any time in our history and we are expecting to set the gold standard on low and no alcohol drinks within grocery.”

The supermarket said the St Peter’s ‘Without’ alcohol-free craft beer will be one of the first new products to feature in the sections when they are launched in its stores.

Steve Magnall, Chief Executive of St Peter’s Brewery, commented: “We have long recognised the growing demand for alcohol-free options amongst consumers. Tighter regulations and health concerns, as well as an increase in the teetotal population are changing the drink sector and we feel this is a category that will grow and grow in the years to comes.

“The response to Without has been excellent and it is fantastic that Tesco has not only recognised its quality, but that it has also seen the importance of this growing sector. It’s certainly an exciting time for us and the category as a whole.”

Pin It

Related Articles

Spar reports growth of 3.3% as global retail sa...

SPAR, the world’s largest food retail voluntary chain, has seen annual retail sales break the €40 billion mark for the first time, today reporting global sales revenue of €41.2 billion for the year ending December 31st, 2021. The figures represent...

Informal Retail in Africa: Could Technology be ...

Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Africa was home to the fastest growing economies. The shoots of positive growth it demonstrated afforded it the title of the “...

Consumers need a good reason to shop this Black...

Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with o...

Checkers launches deals onto its Sixty60 home d...

Retailer Checkers says that customers using its Sixty60 home delivery service will now be able to benefit from its Xtra Savings rewards programme.

SA wipe manufacturer Sani-touch is ahead of the...

In the UK a government minister is calling for a new law to ban wet wipes that contain plastic. Labour minister Fleur Anderson argues that around 90% of the 11 billion wet wipes used in the UK per year contain some form of plastic that turns into ...