Following a social media outcry over two shoppers criticised for wearing pyjamas as they did their grocery shopping, Tesco has branded the ordeal “not a big issue” in a statement to the BBC.

Chris Cooke from Salford took a picture of the two shoppers and posted it to the retailer’s website asking them to refuse service to shoppers dressed in nightwear.

The comment, which was subsequently deleted, said: “It's bloody disgusting. This was at 7pm last night at Tesco Salford store and I have seen other people dressed similar on a regular basis.'

“I mean who doesn't have the time to get changed and go shopping.”

In response, the country’s biggest supermarket wrote: “Many of our customers have told us that they feel uncomfortable when they see other shoppers wearing unsuitable clothing in our stores and we do try to find a balance that everyone is happy with."

It went on to say that there was no dress code for their stores, and staff used common sense to determine what was inappropriate.

A backlash of comments erupted on social media on both sides of the fence, with as many customers urging the retailer to enforce a ban on nightwear as there were claiming it was absurd.

“I mean who doesn't have the time to just ignore these women and carry on shopping.”