Blink, a Swedish design agency that helped design Tesco’s recently opened hypermarket in Swansea, said the new outlet aims to move the retailer from being regarded as “big, bold and cold” to “big, bold and homely.”

“Tesco is a big corporation, and the stores are very large, but that will not change anytime soon, so Tesco has to turn that fact into an explainable and ownable advantage to make customers like Tesco for what it is,” said Blink.

The store, which opened in June, includes a number of new and innovative features, designed to improve the shopper experience, and make it more “foody and human scale”.

Since opening, profits at the store have increased substantially, and turnover in some categories, like bread, are said to be up dramatically.

See Blink’s store showcase video below:

Tesco Extra from BLINK Design Agency on Vimeo.