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Amazon treasure trucks hit the road in the UK

| International retailers

Amazon’s Treasure Trucks, popular with bargain hunters in the US, will start appearing in UK cities this month.

The Treasure Trucks will first drive into London and Manchester, with more cities to follow. The lorries are filled with items you can buy from Amazon, including food, trending tech or seasonal must-haves. Only one item is on offer at a time with limited stock on the truck.

After customers purchase the product using the Amazon app, they then select a convenient time and place to pick up the item at the truck. Customers can sign-up to a text service to be notified when the truck is driving into town and revealing that day’s ‘treasure’.

Customers visiting the trucks will also be greeted by a ‘delight squad’ – specially trained staff that will run interactive games and prize giveaways.

“We all remember the sense of excitement we felt as children when we heard the jingle of the ice-cream van, and we hope to bring that same feeling with Treasure Truck,” said James Quick, Head of Treasure Truck, Amazon.co.uk.

“Every product has been cherry picked, from must-have Christmas presents to jaw-dropping offers, ensuring Treasure Truck will turn an ordinary day into something a bit more special. Savvy shoppers should sign up now to be the first in the know.”

Treasure Trucks launched in Amazon’s hometown of Seattle in February 2016 and has since expanded to a further 24 cities.

ParcelHero’s Head of Consumer Research, David Jinks, commented: “The Treasure Trucks have been worth their weight in gold in publicity value for Amazon in the US. American shoppers seek out the trucks as eagerly as Long John Silver ever hunted treasure.”

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