Skip to main content

Amazon treasure trucks hit the road in the UK

| International retailers

Amazon’s Treasure Trucks, popular with bargain hunters in the US, will start appearing in UK cities this month.

The Treasure Trucks will first drive into London and Manchester, with more cities to follow. The lorries are filled with items you can buy from Amazon, including food, trending tech or seasonal must-haves. Only one item is on offer at a time with limited stock on the truck.

After customers purchase the product using the Amazon app, they then select a convenient time and place to pick up the item at the truck. Customers can sign-up to a text service to be notified when the truck is driving into town and revealing that day’s ‘treasure’.

Customers visiting the trucks will also be greeted by a ‘delight squad’ – specially trained staff that will run interactive games and prize giveaways.

“We all remember the sense of excitement we felt as children when we heard the jingle of the ice-cream van, and we hope to bring that same feeling with Treasure Truck,” said James Quick, Head of Treasure Truck, Amazon.co.uk.

“Every product has been cherry picked, from must-have Christmas presents to jaw-dropping offers, ensuring Treasure Truck will turn an ordinary day into something a bit more special. Savvy shoppers should sign up now to be the first in the know.”

Treasure Trucks launched in Amazon’s hometown of Seattle in February 2016 and has since expanded to a further 24 cities.

ParcelHero’s Head of Consumer Research, David Jinks, commented: “The Treasure Trucks have been worth their weight in gold in publicity value for Amazon in the US. American shoppers seek out the trucks as eagerly as Long John Silver ever hunted treasure.”

Pin It

Related Articles

SPAR, the world’s largest food retail voluntary chain, has seen annual retail sales break the €40 billion mark for the first time, today reporting global sales revenue of €41.2 billion for the year ending December 31st, 2021. The figures represent...
Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Africa was home to the fastest growing economies. The shoots of positive growth it demonstrated afforded it the title of the “...
Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with o...
Retailer Checkers says that customers using its Sixty60 home delivery service will now be able to benefit from its Xtra Savings rewards programme.
In the UK a government minister is calling for a new law to ban wet wipes that contain plastic. Labour minister Fleur Anderson argues that around 90% of the 11 billion wet wipes used in the UK per year contain some form of plastic that turns into ...